Just lately, our firm marked a decade of progress, throughout which we underwent a outstanding transformation, evolving from a small startup to a well-established enterprise. Nevertheless, this evolution wasn’t precisely mirrored in our model, prompting us to embark on a big change that might convey the maturity and distinctiveness we have achieved.
A glimpse of our new emblem
Our major purpose was to create a recognizable model; the present image lacked recognition, so we wanted one thing extra compact and memorable, targeted on enhancing the idea of centralization: ‘Single supply of reality.’
To attain this, we grounded our new image in primary and recognizable shapes, beginning with the asterisk, which evokes centralization. Via modifications, we added character and prominence to the image, aligning it with our model values of centralization, connectivity, and high quality.
A vibrant colour palette
Some of the highly effective property a model can possess is its alternative of colour. Concurrently, colour represents some of the difficult associations to determine for a model.
When executed successfully, a fast look at a selected colour can immediately evoke a universe of brand-related associations.
Since our inception, inexperienced has been an iconic colour for Gross sales Layer, so it was one thing we needed to take care of however with a brand new focus. We undertook the duty of refining the unique inexperienced tone and increasing it with a darker shade. These mixed inexperienced tones create a compelling distinction for enhanced legibility. To complement the identification, we expanded the first colour palette with 4 further tones that complement one another. Due to glorious distinction and mutual mixture, we are able to broaden the graphical identification of Gross sales Layer.
Limitless potentialities
Gross sales Layer is a modular and adaptable software, and we needed to mirror this in our model. Ranging from one aspect of our image, we created a system of shapes that, mixed in varied methods, give rise to patterns that will likely be used all through our model. The mixture of those kinds not solely permits the creation of patterns but in addition the technology of engaging illustrations that may seamlessly combine with pictures.
The secret’s consistency
Consistency is important to construct an awesome model, establishing clear guidelines on when, the place, and why to make use of particular colours and the way they need to be mixed. The whole lot we combine into our identification is sensible as a part of a worldwide system.
We’re excited so that you can expertise our new model on saleslayer.com and observe these parts in our product and social media.
Welcome to the brand new Gross sales Layer!
