Because the battle for Ukraine reaches a 12 months, the nation’s promoting trade is constant to provide artistic concepts that assist Ukraine’s financial state of affairs and its protection towards Russian invasion.
The newest instance comes from the McCann Kyiv staff, alongside volunteer motion Ukraine for Heroes. They’ve produced a venture that brings collectively artwork and the nation’s army to boost funds for extra protecting put on. The initiative is now searching for worldwide artists to become involved.
The ArtArmor venture has united artists from throughout Ukraine to repurpose used plates from inside bulletproof vests as a canvas for creativity.
The checklist of artists concerned consists of painter Yuri Vakulenko, sculptors Petro Bavza and Nazar Bilyk, Svitlana Ratoshnyuk and Andriy Bludov, who’ve every turned the 12 used plates into artistic endeavors that inform the tales of the lives the plates saved.
The paintings was initially exhibited in Kyiv and Lviv and is about to subsequent journey round European capitals earlier than being auctioned on-line by means of a devoted marketing campaign web site.
Each Ukraine President Volodymyr Zelensky and the nation’s Armed Forces commander in chief, Gen. Valeriy Zaluzhnyi, have supported the artwork by signing a few of them.
Eugene Kaminsky, chief artistic officer of McCann Kyiv, defined to Adweek that the preliminary thought for the venture got here from the statement that the fantastic thing about Ukraine’s artwork tradition was not sufficient to guard it from battle, however it could possibly be used to save lots of the lives of its army as an alternative.
He added: “Artwork has at all times claimed that human life is priceless, however, perhaps for the primary time in historical past, artists and artwork connoisseurs can actually rescue the lives of defenders, who’re defending not solely Ukraine however the way forward for democracy on the planet.”
“When the vitality of an armored plate that saved the lifetime of a soldier joins with the humanistic message from the artist, a singular masterpiece is created. And it’s each saving lives and conveying a powerful ‘by no means once more’ message towards wars to humankind,” continued Kaminsky.
Because the plates start their worldwide tour, an open name has gone out for extra artists to take part from outdoors of Ukraine. These too might be auctioned to boost funds for the military.
Alongside accepting bids for the plates, the marketing campaign web site additionally hosts quite a lot of tales about these preventing for the nation and supplies information updates on completely different initiatives being run by the Ukraine for Heroes.
