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Ugg, the Southern California-based footwear and way of life model, has revealed its spring/summer time 2025 collaboration with Yoon, the inventive director of Tokyo-based label Ambush, that includes 4 items.
On this collaboration, Yoon acts as a transformative pressure, taking the timeless Mary Jane and penny idler silhouettes and reimagining them for the fashionable period. She blends Ugg’s deeply ingrained consolation DNA with Ambush’s ultra-distinct, daring, and experimental aesthetic, leading to snug and classy footwear.
Yoon, co-founder and artistic director of Ambush, shared her ideas on the collaboration: “I actually wished to deliver some on a regular basis consolation to this undertaking. I really like Mary Janes and loafers, and I assumed Ugg can be the right associate to create a extra relaxed model. They’re so versatile – you may put on them with something!”
Yoon’s Ugg Ambush Mary Jane design incorporates a luxurious sheepskin higher accented with metallic and leather-based. The center-shaped buckle provides a contact of caprice. The shoe is obtainable in sweet pink and white.
The Ugg Ambush Idler takes the acquainted penny loafer-mule silhouette and elevates it with a give attention to luxurious consolation. Delicate, plush sheepskin is meticulously utilized to each the higher, making a visually interesting texture, and the inside soles, guaranteeing a cushioned and comfy step. This mix of fashion and luxury is obtainable in two versatile colors, burgundy and black.
Ugg and Ambush have created an immersive marketing campaign to launch their assortment, depicting the story of a faculty expertise present, full with rehearsals, behind-the-scenes moments, and the ultimate efficiency that includes 4 misfit teenagers carrying the four-piece assortment.
From the sheepskin-clad Mary Janes with their playful heart-shaped buckles to the luxuriously lined penny idler mules, the Ugg x Ambush assortment provides a recent tackle basic silhouettes. Discover the total four-piece assortment and get a glimpse into the marketing campaign’s nostalgic expertise present narrative when the gathering launches on February twenty first at Ugg.com, Ambushdesign.com, and choose retailers.
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