Below the continued onslaught of Russia’s invasion, unusual Ukrainians carry out heroic and selfless acts on daily basis to assist their fellow residents. Trip sharing app Uber helps Ukrainian drivers inform their tales and experiences of dealing with battle to the world in a marketing campaign to boost donations for the nation’s United24 basis.
The “Preserve Ukraine Shifting” marketing campaign was created by the Ukrainian company Banda that includes three movies directed by Oleg Tomin. The movies every inform the first-hand tales of Oksana, Dima and Pasha as they navigate the nation whereas supporting the battle effort.
“The day after I took them out, the bridge was blown up,” relays Oksana, one of many drivers who rescued folks unable to evacuate, throughout her movie.
The movies will run inside Uber’s app and platforms throughout the U.S., Canada, the U.Okay., the Netherlands, Italy, Poland, Belgium, Germany, Spain, Portugal, France, Romania and Ukraine, in addition to throughout Uber’s media channels globally.
Because it rallies help for Ukraine, Uber will even match the primary $1 million raised to help the Ministry of Well being of Ukraine to purchase new ambulances. Donations are being accepted by means of a devoted web site.
The manufacturing crew shot the marketing campaign amid bombings and air raids, with capturing ending every day by 6 p.m. to permit the crew to return residence forward of curfew. Dubbing of the video throughout post-production was additionally halted at instances as a result of missile strikes on Kyiv, the company revealed.
“After 9 months of full-scale battle, the heroic folks of Ukraine want our help greater than ever,” stated Anabel Diaz, regional normal supervisor of mobility for Uber. “Ukrainian drivers have saved their nation transferring by means of instances of unimaginable hardship, and it is a strategy to share their tales of selfless bravery with the world.”
Uber has continued to function within the nation regardless of Russia’s invasion. Banda had beforehand labored with Uber as its inventive company, and developed the “Be Courageous Like Ukraine” marketing campaign.
Rick Serdiuk, strategic inventive director of Banda, added: “We combed by means of the information, tweets and posts, performed private interviews and found a plethora of breathtaking tales. A person drove an aged couple from Kyiv to the Polish border for 26 hours. Naturally, without spending a dime.”
Serdiuk continued: “A person who evacuated residents of Bucha whereas Russians had been current. And a lady who went proper as much as the entrance strains to rescue a household with two kids and three cats. For the marketing campaign, we selected to characteristic three drivers. However tales like theirs occur on a regular basis in Ukraine—hundreds that we’re utterly unaware of.”
