The overview will cowl Uber’s model advertising enterprise and won’t embrace the model’s different two advertising departments: efficiency advertising, and communications and public affairs. The model advertising division oversees three traces of enterprise, Uber Rides, UberEats and Postmates. Its b-to-b enterprise is included, and the RFI confirms that enterprise enlargement alternatives might finally come up for businesses that win the preliminary enterprise.
The RFI doc additionally features a lengthy listing of potential conflicts of curiosity. It requires competing businesses to disclose their working relationships with Uber rivals, and mentioned it would consider these conflicts of curiosity on a “case-by-case foundation.”
“We perceive that, as businesses have consolidated, battle generally is a truth of life in community media firms,” the RFI reads. The incumbent, EssenceMediacom, which got here collectively when GroupM company Essence merged with its sister company MediaCom earlier this 12 months, is the 12 months’s greatest instance of such consolidation.
