Uber kicked off a overview of its international media account, Adweek has discovered.
The corporate submitted an RFI to a lot of businesses final month, though the businesses that responded to the preliminary request are nonetheless awaiting the official RFP. That’s anticipated to reach later this month, adopted by displays in July and choices by August. That is in accordance with a replica of the RFI obtained by Adweek.
The RFI mentioned Uber is searching for a “best-in-class strategic associate who will act as an extension of our inner media & advertising groups.” That associate will cowl media technique, planning and shopping for companies for the model.
The account is value about $600 million, in accordance with the RFI. It’ll divide the funds regionally, with the bulk being spent within the U.S., Canada, France, Germany, the U.Okay., Japan, Australia and Mexico.
GroupM company EssenceMediacom is the incumbent on the account, in accordance with a supply. The overview comes after two different massive EssenceMedia accounts went up for overview—Common Mills and Kimberly-Clark. IDComms is managing the method, the RFI states.
Each EssenceMediacom and IDComms declined Adweek’s request for remark.
Final 12 months, the model employed Johannes Leonardo to run its artistic enterprise for Uber Reserve. The model additionally works with Particular Group and Mom throughout different traces of enterprise.
An ‘industry-wide market verify‘
The model is evaluating its advertising partnerships throughout all of its manufacturers and areas, with a aim to drive development and innovation. Whereas it’s operating a worldwide overview, Uber’s giving every of its regional advertising leads the flexibleness to decide on which company they wish to work with.
“Due to this fact, you aren’t assured all the Uber enterprise,” the RFI states. This implies the overview will likely be expansive, and holding firms might current completely different businesses for consideration, relying on the markets.
