Trying to map out your content material calendar for the yr forward?
This may assist – Twitter has revealed its annual occasions calendar, which highlights the entire key dates and celebrations that you just want to remember in your planning.
The interactive calendar offers a strong overview of necessary dates, which may help in your technique. You can even filter the record by area, and by occasion sort.
You can even obtain any particular itemizing, although the obtain itself is fairly fundamental – you don’t get, like, a reasonably calendar template that you may stick in your wall or something.
Twitter used to publish downloadable calendars, however switched to an online-only show a few years again. Which nonetheless contains all the identical data, however isn’t as cool trying.
Both approach, it might assist in your course of, as you map out your 2023 strategy.
Along with this, Twitter’s additionally revealed an outline of a few of the main occasions that it’ll be seeking to spotlight within the app all year long, together with a pitch to advertisers, amid the newer chaos on the app.
As per Twitter:
“We’re shifting extra rapidly than ever, and we’re nonetheless the place individuals flip to see and speak about what’s occurring. An important instance is the current FIFA Males’s World Cup. We noticed a whopping 147B impressions of event-related content material on the platform, up almost +30% from 2018. We additionally generated 7.1B views on World Cup video1, with all the things from memes to nail-biter outcomes to historical past being made.”
There’s additionally this:
“Not solely is Twitter alive with content material and dialog round large moments, however we’re additionally rising. We noticed international mDAU acceleration in This fall to 253.1M, pushed by a mean sign-up price of greater than 1 million new day by day customers throughout This fall2.”
That’s the primary official utilization stat Twitter has shared since Elon Musk took over on the app, and is a major bounce on the 238 million mDAU that Twitter reported in Q2 final yr, its final market replace earlier than the sale went via.
It’ll be attention-grabbing to see if that utilization degree holds, as Twitter works via its newest modifications and updates.
You may try Twitter’s 2023 advertising and marketing calendar right here.
