Twitter has simply launched two new video merchandise to assist customers watch and uncover new content material within the app.
1. Immersive viewing and simple discovery
This new function expands movies to full display screen by merely clicking on the video within the Twitter app. When the video is in full-screen mode, customers can scroll as much as browse further video content material.
This function shall be out there on iOS and Android in choose international locations in English.
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2. Displaying extra movies in Discover
A brand new video carousel makes it simpler to search out extra movies you are fascinated by subsequent to Tweets and Traits which may curiosity you. You possibly can entry these movies by opening the Discover tab.
This function shall be out there on iOS and Android in choose international locations in English.
How Twitter makes use of Alerts to point out you extra content material. Twitter introduced the utilization of Alerts to point out customers extra content material that is related. Twitter makes use of Alerts and exhibits you that content material based mostly in your previous likes, feedback, and followers.
Dig deeper. Learn the announcement from Twitter right here.
Why we care. Twitter is following in Instagram’s footsteps by adopting a TikTok-like aesthetic. Manufacturers who use Twitter ought to optimize their video content material for the brand new placements and full-screen function. They need to additionally make sure that their content material is related, well timed, and correct.
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About The Creator
Nicole Farley is an editor for Search Engine Land masking all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.
