Starting subsequent week, Tupperware containers will likely be accessible for buy at house items retail retailer Goal. This can be a first for the just about 80-year-old model, who has lengthy relied on the direct promoting mannequin and residential events to promote its merchandise.
The choice to formally enter the retail market is a component of a bigger technique to create an “omnichannel ecosystem” that new and current clients can take part in because the model seeks to reinvent itself, drive sustainable progress and fortify its foundational direct gross sales enterprise mannequin.
CEO Miguel Fernandez described this transfer as “solely the start” of the corporate’s international multichannel technique.
“Youthful clients much less accustomed to direct gross sales will now discover our model in retail and from there can develop personalised relationships,” Fernandez stated in a LinkedIn submit. “Prospects who already love Tupperware events—whether or not in-person or on-line—will now additionally have the ability to choose up their favourite important meals storage choices at a retailer close by.”
