The product theme for 2022 could be greatest described as constructing a strong basis for future innovation. What which means in sensible phrases is new product management and a buildup of sturdy groups prepared to maneuver TUNE into its subsequent iteration. Our objective is to assist our clients meet the thrilling future that accomplice advertising and marketing holds for all of us in 2023.
A big a part of the product initiative of 2022 has been speaking with clients, understanding the challenges in entrance of them, and crafting a imaginative and prescient for TUNE for 2023 and past. We’ll be sharing extra about this initiative within the coming months.
Whereas 2022 has been research-heavy with a ton of foundational work taking place behind the scenes, we’ve managed to ship a handful of enhancements over the previous 12 months which might be value calling out.
One of many highest-impact adjustments in 2022 was giving sign-up pages an up to date appear and feel. In lots of instances, sign-up pages are the primary impression individuals have of your accomplice program. Serving to potential companions get by way of the sign-up course of shortly and simply reduces drop-off and will increase conversions, finally rising program dimension and conversions.
Along with a contemporary appear and feel added to sign-up and login pages, the groups have launched quite a few incremental enhancements to assist make the TUNE expertise even higher. Listed below are just a few extra highlights from 2022:
Accomplice and Program Administration
- Accomplice counts are actually seen on the Handle Accomplice view, giving a abstract of pending companions and program dimension.
- Pending conversion stats have been surfaced on the accomplice dashboard, giving companions deeper perception into payout statuses.
- Accomplice Managers can approve or deny new accomplice sign-ups in bulk.
- Admins have better perception into artistic recordsdata being uploaded by companions.
- Responses to customized sign-up type questions are actually included within the Accomplice Export instrument.
- Displaying your program’s phrases and situations in the course of the sign-up course of is now non-compulsory for applications which might be surfacing phrases elsewhere of their onboarding movement.
- Expired affords are extra readily obvious within the UI.
- Supply entry requests from companions now floor the date and time that entry was requested.
Login and Safety
- Cookie and privateness phrases acceptance movement has been streamlined, decreasing login friction.
- Login safety enhancements, together with consumer lockouts after too many failed makes an attempt, have been applied to bolster total safety.
- Program Managers can now see a historical past of when phrases and situations had been accepted by companions in addition to that model of these phrases.
TUNE Pay
- Electronic mail notification enhancements for TUNE Pay, together with:
- Automated electronic mail notifications about essential account actions for advertisers.
- Automated electronic mail notifications about essential account actions for companions.
- Extra management over electronic mail notifications and transparency round which emails have been despatched.
- The addition of user-level notification settings.
- See this TUNE Assist article for extra data and updates.
Reporting and Analytics
- TUNE Occasion ID and up to date browser IDs have been added as choices within the Conversion Report.
- A standardization of report choices and filters has made the reporting expertise extra constant throughout stories.
- ROI and Revenue Margin calculations have been added to Stats Studies, assuaging the necessity to calculate these values manually.
- Extra browser IDs have been added to the Occasion Tracer report.
- Conversion Report now exhibits when a conversion was modified.
- The conversion add instrument now helps a broader array of character choices.
Conclusion
With this basis, we’re excited to deliver extra innovation and enhancements to TUNE this yr. Keep watch over the TUNE weblog for bulletins about huge issues coming in 2023!
Creator
Cale is a Senior Product Supervisor for TUNE and is targeted on creating the perfect expertise potential for TUNE customers. Previous to TUNE, Cale labored within the electronic mail advertising and marketing area for 8 years, constructing instruments to assist entrepreneurs higher join with their viewers. Cale has a background in design incomes a BFA from the College of Tennessee.
