Sheridan Advertising and marketing & Consulting is a boutique companion company serving to manufacturers develop by means of energetic affiliate administration and facilitating relationships with an eclectic group of top-notch publishers. Learn alongside as proprietor and founder Devin Sheridan shares the main points about his new firm.
Q: Are you able to give us a high-level overview of Sheridan Advertising and marketing & Consulting?
A: After 10 years within the affiliate and companion advertising house I lately determined to launch my very own company. My objective with Sheridan Advertising and marketing & Consulting is to proceed doing what I do finest — connecting advertisers and publishers and fostering significant, mutually useful partnerships. We match our method to our shoppers, delight ourselves on white glove service and constructing long-term, lasting relationships.
Q: What are the highest methods you promote manufacturers?
A: We consider that one measurement doesn’t match all in relation to model promotion. We delight ourselves on tailoring our promotional strategies to enhance a model’s present advertising channels, guaranteeing incremental progress. We work with extremely curated companions throughout the advertising spectrum together with programmatic show, rewarded visitors, e mail advertising, curated content material creation, card linking, affinity advertising, CTV, retargeting/on-page abandonment, and extra.
Q: What’s the whole attain of your viewers?
A: Whereas the precise quantity can range relying on the mission, our intensive community of publishers and companions permits us to faucet into an viewers of hundreds of thousands throughout numerous platforms and verticals.
Q: Which verticals carry out the most effective along with your firm?
A: Whereas we love working with shoppers throughout many verticals, we’ve got probably the most expertise in life-style merchandise and apps, well being and wellness, insurance coverage, and B2B.
Q: Are you able to inform us a few profitable marketing campaign you’ve run within the final six months?
A: We’re a brand new company — simply launched in August — however already we’ve got helped drive over 5,000 sign-ups for a big membership group’s rewards program and helped a well being meals model drive over 2,000 signal ups for his or her recipe e-newsletter.
Q: What’s one thing distinctive about Sheridan Advertising and marketing & Consulting?
A: What really units Sheridan Advertising and marketing & Consulting aside is our dedication to fostering genuine, significant partnerships. Our objective is to domesticate relationships which can be each worthwhile and sustainable, guaranteeing long-term success for each advertisers and publishers.
Q: Any business developments or insights to share with manufacturers?
A: One noticeable development is the diversification of affiliate internet marketing channels. Gone are the times when affiliate internet marketing solely revolved round blogs and coupon websites. Increasingly more manufacturers are increasing their affiliate methods to incorporate partnerships with content material creators, CTV/OTT, podcasts, and on-page optimization companions. This diversification permits manufacturers to succeed in audiences in additional natural and genuine methods, resulting in elevated belief and stronger buyer relationships.
TUNE clients can request an introduction to Sheridan Advertising and marketing & Consulting instantly within the TUNE platform.
Writer
Tie Davidson is a seasoned veteran within the Affiliate Advertising and marketing house. Because the Partnerships Supervisor at TUNE, he’s dedicated to sharing his business information and experience with manufacturers, businesses, and media companions, whereas offering schooling and help for his or her program recruitment efforts. Tie presently resides in NYC, and spends his spare time as a neighborhood meals influencer and life coach.
