The marketing campaign’s tone is harking back to Tubi and Mischief’s aforementioned Tremendous Bowl spots, which included a shock within the fourth quarter that left viewers dashing for the distant, considering they’d by accident modified the channel.
“We will’t be forgettable on this second,” Tubi CMO Nicole Parlapiano advised Adweek on the time. “It’s our popping out. I wish to shock, and I wish to shock, and I wish to get consideration.”
