You recognize social media and electronic mail provide a formidable one-two advertising and marketing punch, however as a busy small enterprise proprietor you may battle to seek out time to create content material for each channels. The excellent news is you don’t must. It can save you time and get extra mileage out of your advertising and marketing efforts by repurposing your social media content material in emails. Listed below are 10 methods to do it.
1. Recap your finest posts
Establish the best-performing posts out of your Fb, Twitter, Pinterest, LinkedIn and Instagram accounts. Then, flip them right into a roundup electronic mail. Since these are the posts your viewers likes and shares, it’s a very good guess your electronic mail subscribers will likewise respect them. Your social viewers is vetting your electronic mail content material for you!
You are able to do a brand new roundup every week or month, relying on how usually you put up to social media; or, create an annual end-of-year electronic mail that recaps one of the best posts for your entire 12 months.
2. Checklist favourite social ideas
You most likely put up ideas your social viewers can use to unravel issues or obtain their targets. Flip your favourite ideas into an inventory you’ll be able to ship by way of electronic mail.
For instance, a magnificence salon may routinely put up styling and make-up recommendations on its Fb web page. The salon can take its ten favourite ideas and create an electronic mail with the topic line “High 10 Makeover Ideas” for a fast and straightforward blast its viewers will love.
3. Reuse social photographs
Pictures are central to many social accounts, and for good motive: Individuals have a tendency to love and share photographs greater than text-only content material. You’ll be able to determine one of the best performing photographs in your social accounts and repurpose them into electronic mail content material.
Again to our magnificence salon. Let’s say the salon posts photographs of happy clients rocking their new kinds. Take the ten finest performers — or maybe essentially the most attention-grabbing photographs — then flip them into an electronic mail: “Which coiffure must you get? Be impressed by these buyer images.”
4. Ballot outcomes
Fb polls can provide distinctive insights your viewers will discover attention-grabbing. For those who run Fb polls, repurpose the outcomes into electronic mail content material.
For instance, let’s say our magnificence salon runs a Fb ballot asking clients to fee 4 totally different hairstyles. As soon as the ballot is full, it might probably repurpose the outcomes into electronic mail content material: “That is the sexiest coiffure right this moment, in keeping with readers.”
5. Hyperlink to social movies
Regardless that movies received’t play in most electronic mail shoppers, you’ll be able to take a screenshot with the play button overlay and embed it into your electronic mail physique. Then, hyperlink to the video hosted by yourself web site, social web page, YouTube or Vimeo.
This technique is great for how-to movies that assist your viewers. The video screenshot will naturally entice readers’ eyes and yield extra clicks than a typical textual content hyperlink, and it’s an effective way to introduce your viewers to your different platforms — plus inspire new likes and follows.
6. Sizzling takes on latest occasions
What occasions are dominating the information? Do you put up commentary in your social media accounts? In that case, that commentary will be repurposed as electronic mail content material.
You’re not restricted to your personal social content material, both. You may do a roundup of scorching takes from widespread social influencers, full with your personal commentary for a singular and entertaining electronic mail that resonates together with your viewers.
7. Use social dialogue as a springboard
What’s your viewers speaking about? Have they got totally different opinions a few scorching matter? Learn via discussions in your social posts and use them as a springboard to create distinctive emails that provide thought-provoking insights.
For instance, let’s say our hair salon posts a picture and it sparks a debate concerning the influence tradition has on coiffure selections. The salon may use that dialogue to craft a put up that explores the controversy, presents totally different factors of view and naturally segues to choosing the proper coiffure for every subscriber.
8. Function user-generated photographs
When customers share photographs with you or tag you in images, repurpose these photographs as electronic mail content material. Consumer-generated content material lends a degree of authority to your corporation and fosters belief. It additionally suggests authenticity and solidarity together with your viewers.
For instance, our salon may create an electronic mail that options images of customers exhibiting off their new hairstyles or magnificence makeovers — inspiring content material that’s prone to generate new leads from electronic mail subscribers.
9. Checklist user-generated quotes
Consumer-generated content material is an effective way to interact your electronic mail viewers. Subscribers will determine together with your social viewers, in order that they’ll be fascinated by listening to what different individuals like them need to say.
You may checklist quotes from put up discussions, social debates or feel-good quotes your followers have shared. Discover a technique to painting user-generated content material as inspiration for subscribers, which may inspire lead technology and gross sales.
10. Checklist social testimonials
Social testimonials — or social proof — can go a great distance towards fostering belief out of your electronic mail subscribers. Testimonials make it straightforward to checklist the perks and advantages of your corporation, services and products with out coming throughout as overly promotional.
For instance, you may determine your favourite testimonials then create an electronic mail titled “Why clients love our firm.” Then, checklist the testimonials in your electronic mail physique, together with hyperlinks to related on-site content material.
Bonus Tip
Content material repurposing works each methods. Not solely are you able to repurpose social content material for electronic mail, it’s also possible to repurpose your finest electronic mail content material for social media. For instance, you may ask subscribers a query and put up the outcomes in your social media web page. Or, you should use your finest emails (these with essentially the most opens, clicks and replies) as inspiration for short-form social posts.
Use these methods to double your advertising and marketing attain with out doubling your effort. Put your messaging in entrance of extra clients and free time to develop your corporation by repurposing social media content material in emails right this moment and daily.
If you wish to study extra about advertising and marketing, take a look at the remainder of our weblog. For those who’re prepared to begin making content material, join a free trial to get the instruments it’s good to make nice advertising and marketing campaigns!
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