Over the previous few years, shoppers have performed a deep dive on the right way to handle their pores and skin and hair.
In 2020, throughout the pandemic, we noticed many of us delving into instructional skincare content material — eager to know what actual elements work for his or her actual pores and skin kind.
Then, later, we noticed an analogous motion within the hair care class the place many had been taking note of elements that may very well be good (or damaging) for particular hair varieties, porosities, and extra.
This deep curiosity in skincare and hair care has not light since. In truth, Traackr’s latest State of Affect: Magnificence report discovered that engagement with magnificence creator content material on social media is on the rise, when evaluating knowledge from H1 2024 vs H1 2023. Extra particularly, the skincare and hair care classes noticed a +44% and +17% improve in engagements, and +49% improve and +37% improve in video views, respectively.
So what forms of tendencies are magnificence creators and their audiences thinking about?
Biotech Magnificence: Trending in Magnificence Influencer Advertising
One of many tendencies that has risen, and touched each skincare and hair care is biotechnology and bioengineered merchandise.
Whereas skincare content material obtained the biggest variety of mentions and engagements, haircare content material mentioning biotech noticed a lot bigger will increase throughout key metrics when evaluating H1 2024 vs H1 2023.
Skincare Content material Mentioning Biotech Phrases, Evaluating H1 2024 vs H1 2023
- +74% activated influencers, +69% mentions
- +22% engagements, +8% video views
Among the skincare merchandise that had been most talked about amongst magnificence creators included Beekman 1802’s Biotech Vegan milk Shine-Free line, Odacite Derm-Restore Tremendous Serum, and Lancer Skincare’s Gravity Defying Moisturizer.
Hair Care Content material Mentioning “Biotech” Phrases, Evaluating H1 2024 vs H1 2023
- +161% activated influencers, +169% mentions
- +382% engagements, +257% video views
Among the hair care merchandise that had been most talked about amongst magnificence creators included Operate of Magnificence’s SOS Biotech Powered Restore lineup, and K18’s AirWash™️ Dry Shampoo.
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