Lip make-up has come a good distance for the reason that traditional pink lipstick reigned supreme. Now creators and customers have a plethora of merchandise accessible to them from tinted lip balms, to lip oils, to melting lipsticks, and extra.
The colours and creativity in lip make-up has grown, too, with many opting to create and share customized, or favourite “lip combos”.
Regardless of the desire to lock in a go-to lip combo, there are nonetheless fairly a couple of lip make-up developments that make it on social media. The one which’s risen on-line lately (and has been noticed in magnificence influencer advertising campaigns) is a really particular, and summery shade…
Berry Lips: Trending in Magnificence Influencer Advertising and marketing
In line with Traackr’s magnificence influencer advertising information, creators and their audiences have proven an elevated curiosity in berry coloured lip combos. Prior to now 12 months, extra creators have talked about lip merchandise with berry coloured tones, or created lip combos which can be aimed toward making a pigmented berry look.
Content material Mentioning Berry Lips Phrases, Evaluating H1 2024 vs H1 2023
- +156% activated influencers
- +141% mentions
- +19% engagements
- +145% video views
There was a variety of merchandise and types that had been talked about alongside this development, among the hottest of those included Milk Make-up, NYX Cosmetics, e.l.f. Make-up, Saie Magnificence, Charlotte Tilbury, Huda Magnificence, Covergirl, L’Oréal Paris, and extra.
A few of the creators that produced excessive performing content material mentioning berry lips included:
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