Wednesday, August 21, 2024
HomeInfluencer MarketingTrending in Magnificence Influencer Advertising and marketing I Traackr

Trending in Magnificence Influencer Advertising and marketing I Traackr


Glazed donut nails, latte make-up, cinnamon cookie butter hair… there have been many meals themed magnificence traits which have come on to the scene not too long ago.

In summer season 2023, the “tomato lady” pattern took over on social media. It wasn’t nearly how one can do your make-up, however about bringing the colour pink into your total summer season temper board (outfits included).

Whereas we haven’t seen an analogous holistic colour pattern this summer season, now we have seen an increase in one other food-themed colour palette.

Peach Make-up: Trending in Magnificence Influencer Advertising and marketing

In response to Traackr’s information, creators and their audiences seem like taken with peachy make-up. This curiosity ranges from peach coloured blush, to eyeshadow, to lip merchandise, to paint corrector/concealer, and extra. 

Content material Mentioning Peach Make-up Phrases, Evaluating H1 2024 vs H1 2023

  • +20% activated influencers
  • +26% mentions
  • +25% engagements
  • +70% video views  

There was a variety of merchandise and types that had been talked about alongside this pattern, among the hottest of those included Huda Magnificence, Kylie Cosmetics, NYX, Fenty Magnificence, Haus Labs, Make Up For Ever, Estée Lauder, MAC Cosmetics, and e.l.f. make-up.

Relating to kind of content material, there have been fairly a number of creators driving this pattern with GRWM (prepare with me) movies, full glam seems, pure magnificence seems, and extra. And, among the creators that produced excessive performing content material mentioning peach make-up included:

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