Friday, January 6, 2023
HomeAdvertisingTradition secretary Donelan kicks C4 privatisation into political lengthy grass

Tradition secretary Donelan kicks C4 privatisation into political lengthy grass


Newish British PM Rishi Sunak is positioning himself as Captain Smart, producing a want record of priorities to get the nation again on its ft (he hopes.)

One of many least smart notions of the earlier Tory authorities and its cartoonish tradition secretqry Nadine Dorries was privatising terrestrial TV’s Channel 4, one which doesn’t do any hurt (though it tries every so often) and prices the taxpayer nothing (in contrast to many elements of post-Brexit Britain.)

A leaked letter from her successor Michelle Donelan (above) says: “pursuing a sale at this level shouldn’t be the suitable resolution.” Her DCMS, caught on the hop it appears, says: “The DCMS Secretary of State has been clear that we’re wanting once more on the enterprise case for the sale of Channel 4. We’ll announce extra on our plans sooner or later.”

Dorries, predictably, has attacked the choice.

Privatising C4, which supplies advertisers with a helpful possibility, would, in follow, have meant its sale to a US-based media proprietor or personal fairness, neither of which might have made the channel higher. Dorries stated it wanted new financing to compete with the large Hollywood streamers, seemingly oblivious to the truth that most of them are shedding cash hand over fist and any such try by a privatised C4 would have led to its speedy demise.

Some time again we prompt that the suitable authorities coverage right here was certainly one of “masterly inactivity.” Mercifully they appear to have adopted it.

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