SAN FRANCISCO – August 11, 2022 – Traackr, a number one influencer advertising platform, right now introduced that it has been acknowledged as winner of the “Greatest Influencer Advertising Administration Platform” award within the fifth annual MarTech Breakthrough Awards program carried out by MarTech Breakthrough, a number one market intelligence group that acknowledges the highest firms, applied sciences and merchandise within the world advertising, gross sales and promoting expertise business right now.
Traackr is the end-to-end platform that empowers world manufacturers to run best-in-class influencer advertising applications, offering a single system of file to consolidate influencer discovery, analysis and administration, and allow standardized measurement of paid and natural influencer campaigns and applications.
The corporate supplies the most important and most complete influencer database, with highly effective, customizable search filters. Additionally, its wealthy set of KPIs and unparalleled aggressive insights have enabled manufacturers to obviously measure efficiency on the market, program and marketing campaign ranges. Traackr additionally expanded its data-driven capabilities throughout the pandemic to help complicated, multi-brand, world applications throughout the funnel, together with social commerce and affiliate applications.
“Manufacturers leveraging our platform to drive influencer campaigns outperform their rivals in visibility, affect, and model belief,” mentioned Pierre-Loïc Assayag, CEO and co-founder of Traackr. “At Traackr, we imagine probably the most impactful advertising channel right now is the trusted relationship. Our mission is to empower wonderful manufacturers to earn consideration, create belief and construct model love.”
The mission of the MarTech Breakthrough Awards is to honor excellence and acknowledge the innovation, arduous work and success in a variety of promoting, gross sales and promoting expertise associated classes, together with advertising automation, market analysis and buyer expertise, AdTech, SalesTech, advertising analytics, content material and social advertising, cellular advertising and plenty of extra. This yr’s program attracted greater than 2,950 nominations from over 18 totally different international locations all through the world.
“Whereas influencers provide a singular lens for a model to narrate to its neighborhood, for advertising professionals it’s been difficult to display the affect of influencer advertising,” mentioned James Johnson, Managing Director at MarTech Breakthrough. “Traackr addresses this problem head-on, with a breakthrough expertise platform and group of consultants, enabling entrepreneurs to measure a manufacturers’ efforts, perceive what’s working, and make the precise selections. We’re proud to award Traackr with our ‘Greatest Influencer Advertising Administration Platform’ award for 2022.”
Traackr stays forward of the curve by recurrently releasing new capabilities to help the influencer advertising workflow and empower entrepreneurs to develop genuine, ROI optimistic relationships with their influencers.
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About Traackr
Traackr is the data-driven influencer advertising platform, offering the intelligence and instruments wanted to run impactful applications at scale. The platform allows entrepreneurs to optimize investments, streamline campaigns, and orchestrate world applications. Traackr powers probably the most superior influencer advertising applications on this planet for manufacturers together with L’Oréal, Shiseido, Revlon, Diageo and Samsung. Traackr has hubs in San Francisco, New York, Boston, London, Paris and Singapore. Study extra at www.traackr.com.
About MarTech Breakthrough
A part of Tech Breakthrough, a number one market intelligence and recognition platform for world expertise innovation and management, the MarTech Breakthrough Awards program is dedicated to honoring excellence in advertising, advert and gross sales expertise firms, merchandise and folks. The MarTech Breakthrough Awards present a platform for public recognition across the achievements of breakthrough advertising expertise firms and merchandise in classes together with advertising automation, AdTech, SalesTech, advertising analytics, CRM, content material and social advertising, web site, SEM, cellular advertising and extra. For extra info, go to MarTechBreakthrough.com.
Contacts
Heather Sliwinski
Changemaker Communications for Traackr
heather@changemakercomms.com
