Tourism Australia goes for the plain – at nice size

Tourism Australia is exhibiting us the sights of that moderately giant nation in a brand new marketing campaign by M&C Saatchi Sydney – practically all of them, at nice size, with the help of a toy unicorn and a kangaroo.

‘Come and say G’day,’ is, says Tourism Australia, “unashamedly Australian” which is moderately what you’d count on. But it surely does flaunt its ockerness moderately clearly. Directed by The Best Showman’s Michael Gracey.

Field ticky – couldn’t they’ve discovered one thing a bit extra, properly, totally different?

MAA artistic scale; 5.