Few would suggest contacting your ex on Valentine’s Day. Topo Chico, nonetheless, leads the minority inhabitants who thinks that reconnecting with a former love on the romantic day isn’t solely a good suggestion, however it’s best to come bearing presents.
As an illustration … an entire scorpion.
Beginning at 8 a.m. EST Feb. 10, the exhausting seltzer model can be promoting actual scorpions for $6.99 on the model’s website. Shoppers can join now to obtain details about the marketing campaign and different Topo Chico promotions. They usually’re inspired to “test again quickly for desert-inspired drama.”
The arachnids are ethically sourced and suitable for eating, having been coated in Topo Chico’s signature strawberry guava taste. They are going to be delivered in a heart-shaped field to make the contents much more shocking. Shoppers who purchase a scorpion, which can be found by Feb. 14 whereas provides final, will obtain a 50% low cost on a 12-pack of Topo Chico exhausting seltzer bought from Feb. 10-21.
Volt Media is dealing with social media for the marketing campaign, selling it with posts on Fb and Instagram, whereas ICF Subsequent is doing the PR. Topo Chico ran an analogous effort final yr, delivering cacti for $2.14 that had been additionally meant to assist consumers present their ex how they really feel. The low cost supply was equivalent.
“As a tough seltzer model that lives to offer the surprising, we’re excited to convey of us a special technique to rejoice this historically crimson roses and romance-focused vacation,” model supervisor Alex Ottenheimer, advised Adweek. “Primarily based on the success of our Valentine’s Day Ship Your Ex A Cactus marketing campaign final yr, we wished to go one step additional to create an actual, edible scorpion reward, impressed by our Southwestern roots and signature strawberry guava seltzer taste.
