Google begins experimenting with featured snippets
in 2014, Google began answering complicated questions on the prime of its search outcomes with detailed responses (or solutions) taken from web sites.
Does that sound like featured snippets? It ought to. As a result of it was.
We all know from Google that featured snippets had been launched in January 2014. We don’t know the official date Google started testing it, however this was the day Search Engine Land first reported on the brand new search characteristic.
We didn’t but know these solutions had been known as “featured snippets,” however clearly that’s what we had been seeing. All Google would say on the time was: “we’re at all times experimenting with various kinds of solutions, however we don’t have extra particulars to share at this level.”
Learn our protection of what was then an experimental characteristic: Google Search OneBox Solutions Are Getting Extra Detailed
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2022: Google’s Danny Sullivan mentioned it was “one thing our methods usually would sometimes catch, so we’re checking on it to enhance.”
web optimization group mourns Hamlet Batista, advocate for automation in web optimization and beloved buddy
2021: Those that knew him, admired him, discovered from him and beloved him, had been left reeling from the loss.
Google Search Console launches new removals instrument
2020: The instrument briefly blocked URLs from displaying in Google and confirmed outdated content material and content material filtered by SafeSearch.
A visible historical past of Google advert labeling in search outcomes
2020: A glance again at how Google had handled adverts in search outcomes, from blue shading to the most recent model of right now.
Botify partnership with Microsoft brings real-time content material indexing to Bing
2020: Quick indexing and extra management over content material had been the advantages for publishers and web site house owners.
DuckDuckGo has different concepts for Google’s EU search selection display
2020: The modifications included extra search engine choices and an introductory display aimed toward decreasing bias.
Google AMP errors broadly reported by site owners and publishers
2019: This was a Google situation and can be resolved.
DuckDuckGo is rising quick however not sufficient to seize SEOs’ consideration
2019: The search engine’s share was small however a few of its metrics had been higher than Bing’s, based on a third-party evaluation.
Google Updates The Normal Pointers Part Of Their Webmaster Pointers
2016: It expanded on examples about find out how to assist Google discover your webpages, find out how to give them higher concepts on what these pages had been about and find out how to make webpages which might be good for guests.
iPhone Customers, The AdWords App For iOS Has Arrived
2016: You would verify AdWords marketing campaign efficiency, change bids and alter budgets out of your telephone.
New US Presidential “Candidate Playing cards” Are A Catastrophe For Google’s Search High quality
2016: They added little worth in return for Google giving up its invaluable search outcomes house.
Yahoo Redesigns Residence Web page & App To Ship Constant Expertise With Extra Related Information
2016: With its practically infinite information stream, Yahoo customers now not wanted to open information articles in a number of browser tabs.
Google Now Helps Crawling & Indexing Locale-Adaptive Net Pages
2015: Google added assist for webpages that dynamically modified their content material primarily based on IP origin or language settings.
Bing Maps Reveals Tremendous Bowl Spirit With New Venue Map, Streetside & Hello-Res Venue Imagery
2015: The updates concerned new satellite tv for pc and ground-level imagery, and an in depth seat map of the stadium itself.
Google’s Matt Cutts Explains That Older Websites Received’t All the time Maintain Their Present Rankings
2014: Cutts solutions the query, “How can an older web site keep its rating over time?”
Google Points Delicate Warning To Associates That Have “Skinny-Content material”
2014: The warning was principally directed at affiliate websites within the “grownup” business.
Moz 2014 Business Survey Outcomes: Google Webmaster Instruments Ranked Prime web optimization Device
2014: 68.8% of members deliberate to concentrate on conversion charges and efficiency metrics in response to Google’s elimination of key phrase knowledge.
Google Exhibiting Date Selector In Information Graph Carousel For Motels
2014: You would click on on the beginning and/or finish date and a calendar pop up would present as much as change your verify in and take a look at dates.
The Search Company: CPC Will increase Throughout The Board, Weaker Bing Advertisements Spend In This fall 2013
2014: The report confirmed paid search spend rose 37.4% year-over-year.
DeepMind Purchase One other Google “Moonshot” Of Kinds
2014: “It’s not arduous to think about that machine studying and AI would have broad software throughout Google, from search and cell … to promoting, robots, autonomous vehicles, safety and the linked house.”
5 Ways Tremendous Bowl Advertisers Are Utilizing To Increase Their Paid Search Campaigns
2014: 5 tendencies from the Tremendous Bowl advertiser adverts that ran on Google and the Yahoo Bing Community.
Google Particulars How It Responds To Authorities Requests For Consumer & Search Information
2013: Governments routinely ask search engines like google like Google for entry to consumer knowledge for varied causes. Google mentioned they take every request extremely critically.
Google Selling AdWords Categorical In Google+ As Means “To Get Extra Followers”
2013: Google was apparently attempting to cross-promote AdWords Categorical and Google+.
With $14 Million Extra Q&A Website ChaCha Troopers On
2013: Over the earlier 18 months, ChaCha had seen 2 billion questions and arranged 129 million Q&A pairs.
Two Weeks In, Google Says “Search Plus Your World” Going Properly, Critics Ought to Give It Time
2012: Amit Singhal informed Search Engine Land: “… Persons are judging a product and an total course that we have now within the first two weeks of a launch … We’re clearly not accomplished. The product is just not full. It would enhance.”
Research: Critiques & Photos Drive Clicks In Cell
2012: Photos and critiques had been essential in capturing customers’ eye actions and clicks.
Google Brand For Largest Noticed Snowflake
2012: It occurred 125 years earlier, in Fort Keogh, Montana.
Google launches algorithm to combat low-quality scraper content material
2011: The change to their algorithm was to forestall low high quality scraper content material in Google’s index. It impacted barely over 2% of queries.
Microsoft Q2 Revs Virtually $20 Billion, “Bing Division” Nonetheless Dropping Cash Regardless of Search Income Improve
2011: On-line Providers, which homes all Microsoft’s on-line operations together with MSN and Bing, posted a $543 million loss. That was up from $463 million in 2010.
AdWords Homepage Will get Extra Modular, Customizable
2011: Google redesigned the homepage for its AdWords advertiser interface in an effort to deliver extra related, personalized data up entrance for entrepreneurs.
Bing Journey Now Provides Vacation spot Comparability Device
2011: Bing’s vacation spot pages let searchers examine a number of locations without delay in a side-by-side format.
Google’s Authorized Woes Not Impacting Model: Survey
2011: Did scandals or an antitrust investigation make folks much less trusting of Google or tarnish its model? In no way.
Google, Connecticut-led Coalition Agree To Negotiate WiFi Information Assortment Points
2011: Google and the Connecticut-led coalition of 40 US states would start negotiations aimed toward settling points associated to Google’s assortment of private knowledge over unsecured WiFi networks.
Google Occasion on Feb. 2 To Showcase Honeycomb, Tablets
2011: Demos of a number of tablets had been anticipated
Search In Pics: Google Mannequins, Google Voice Indicators & Freezing Yahoo
2011: The most recent pictures displaying what folks eat on the search engine firms, how they play, who they meet, the place they converse, what toys they’ve, and extra.
Google Maps’ Search Strategies Get Private
2010: Google tarted personalizing search recommendations that appeared on Google Maps.
Survey: Solely 42% Of Individuals Have Googled Themselves
2010: That was barely increased than the 36% of UK shoppers who had accomplished so, however far lower than in Germany (59%) and France (56%).
Google Updates Google E book Search After Apple iPad Launch
2010: Lower than 24 hours after Apple introduced the Apple iPad, Google introduced enhancements to the Google Books house web page.
Google Formally Introduces “Clickable Telephone Numbers” In Cell Search Advertisements
2010: It was a name for the value of a click on on cell handsets.
Bing Debuts In-Depth Inventory Pages
2010: Bing’s “Shares and Funds web page” supplied in-depth data for customers following or doing analysis associated to shares and funds.
Ballmer Blogs His Ideas On Google, China
2010: “We’ve got accomplished enterprise in China for greater than 20 years and we intend to remain engaged, which implies our enterprise should respect the legal guidelines of China.”
Click on Fraud Fee Hits Highest Degree But
2009: Click on Forensics estimated the general common click on fraud price for This fall 2008 at 17.1%, the best degree since they started monitoring it in 2006.
Yahoo Tries To Justify Automated Account Optimization
2009: The aim: to assist small- and mid-sized advertisers affected by “efficiency points.”
Pew: Younger Or Previous, Search Cuts Throughout Age Classes
2009: Search was nearly equally utilized by all teams throughout the board.
New “Addressless” Search Characteristic On Google Maps
2008: Customers might get instructions or areas of companies with out inputting a vacation spot deal with.
Google Experimental Search Provides Information View & Map View
2008: Google added map view and a brand new information view that lets you present totally different outcomes on the web page.
Google A “Thriller Purchaser” In Colorado?
2008: “It’s like coping with the CIA.”
In the present day Is “Information Privateness Day;” Bush Admin Launches Web Monitoring Initiative
2008: Google added a brand new video to its current collection of privateness movies, plus it developed a privateness booklet (PDF) to coach shoppers and fogeys about on-line knowledge privateness.
New UK-Based mostly Actual Property Search Engine DotHomes Launches In US
2008: DotHomes sought to develop into “the Google of property search” and was crawling for listings.
Google Lego Brand: Google Provides Lego fiftieth Birthday Needs
2008: The Google emblem was made up of legos.
YouTube to Start Income Sharing for Video Suppliers
2007: This may give unique video creators the power to earn income every time their movies had been watched on YouTube.
Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
< January 27 | Search Advertising Historical past | January 29 >
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Concerning the writer
Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing day by day about web optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention collection, SMX – Search Advertising Expo.
Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
