R.I.P. AMP
In 2022, we revealed what occurred when Search Engine Land shut off AMP.
TL;DR: “We’ve got seen little or no disruption to our visitors and have reaped the advantage of having a clearer image of our viewers analytics.”
We didn’t see any year-over-year declines in visitors that we might tie to AMP other than the lack of pageviews to a handful of items that routinely spike for natural visitors.
Why did Search Engine Land shut off AMP? As we defined in We’re turning off AMP pages at Search Engine Land, it was attributable to competitors in High Tales (after AMP was now not required for inclusion in High Tales) and waning assist by social media platforms.
Learn all about it in What occurred after we turned off AMP.
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From Search Advertising Expo (SMX)
Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.
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