Knowledge clear room firms, which assist publishers securely match their viewers’s first-party knowledge with that of entrepreneurs, are aiming to seize extra market share because the advert trade seeks extra privacy-focused methods of concentrating on.
Partly, this can come from providing extra interoperability between gamers, as proven by the current announcement from knowledge clear room tech firms Optable and Snowflake. Now, a model that has their knowledge inside Snowflake can match with the Optable buyer with out having their knowledge go away Snowflake’s infrastructure, somewhat than solely matching with viewers knowledge inside Snowflake.
