Whether or not you promote furnishings or enterprise software program, you face the identical problem: discovering the appropriate phrases to say.
Sending chilly emails, main prospects by gross sales calls, and following up all take time and articulation. Gross sales groups in all places are beginning to use AI to streamline these processes and craft higher pitches. In the event you’ve been listening to in regards to the iconic ChatGPT platform for gross sales and need to give it a spin, look no additional.
On this submit, we’ve compiled step-by-step directions for find out how to write a gross sales pitch with ChatGPT, plus our favourite ChatGPT pitch prompts to get you began participating prospects very quickly.
Desk of Contents
ChatGPT and Gross sales
In response to our analysis, 74% of gross sales professionals already use synthetic intelligence (AI) of their gross sales roles. In the event you aren’t already testing or deploying AI in your gross sales processes, you’re behind.
Within the She Sells podcast, Elyse Archer interviews prime gross sales executives about how AI is being utilized in gross sales.
“My suggestion for everyone proper now’s simply begin enjoying round with it,” stated visitor John Barrows, CEO of JB Gross sales. “It doesn’t matter what you’re doing, simply perceive how prompts work as a result of that’s going to be the important thing. It’s not going to be who writes nicely. It’s whoever comes up with the higher prompts and tells the machine.”
The most well-liked methods gross sales reps use AI embody content material creation, prospect outreach, and analysis. Over 1 / 4 (26%) of gross sales professionals use AI for prospect outreach. Which means they lean on AI to put in writing emails, social media messages, pitches, or name scripts to assist them interact with prospects.
Tips on how to Write a Gross sales Pitch with ChatGPT
Getting began with ChatGPT is simple, however mastering prompts to offer you high-quality pitches takes slightly extra nuance. Studying find out how to write AI prompts might be an necessary ability for gross sales reps transferring ahead.
We’ll clarify how one can begin utilizing ChatGPT to put in writing a primary gross sales pitch and advance to extra superior gross sales pitches.
1. Arrange a free ChatGPT account.
Organising a ChatGPT account is free and straightforward. First, register an account on-line with simply an e mail handle and verification.
2. Open a chat window.
After getting a ChatGPT account, log into your account and open a brand new chat window. When you can ship prompts straight within the chat field from the homepage, there’s an necessary motive it’s possible you’ll need to begin new chat home windows for every use case.
With every new window, you’ll be able to practice ChatGPT on a persona or use case that you just need to construct upon. ChatGPT will save the historical past of the chat home windows you open and show them on the left-hand navigation bar, so you’ll be able to toggle between personas or use instances.
3. Write your immediate.
Now, for an important half: writing a superb ChatGPT immediate. The perfect ChatGPT pitch immediate ought to embody a number of gadgets:
Solid of Characters
Merely put, that you must inform ChatGPT who you might be and who your viewers is. This may be so simple as “I’m a B2B gross sales rep for a [industry] firm.”
On your viewers, you’ll be able to describe them in a line, or you’ll be able to ask ChatGPT to create a persona for you. Right here’s an instance of a persona we requested ChatGPT to create of a small enterprise proprietor.
Tone
Relying in your trade, there is usually a broad — and we imply broad — variation by which tone might be acceptable and efficient. Take these two gross sales pitches we requested ChatGPT to put in writing for our small enterprise proprietor Sarah: one irreverent and humorous, and the opposite skilled.
Let’s say that your humorous gross sales pitch wasn’t fairly on-brand. You possibly can ask ChatGPT to alter the tone.
Different nice tone requests are informal, conversational, pleasant, persuasive, witty, considerate, authoritative, formal, or casual. To make it enjoyable, it’s also possible to ask ChatGPT to put in writing “within the type of” a well-known individual. In case your model has a well-known spokesperson or matches the vibes of a
Size
In the event you don’t specify a size, ChatGPT could offer you a letter-length pitch. After all, your viewers received’t learn or reply to lengthy gross sales pitches. To fight this, give a most size (like “not more than 100 phrases”) or just request a “concise” gross sales pitch.
4. Edit or redo the immediate if wanted.
As a rule, ChatGPT wants a number of immediate revisions to hit the appropriate notice. In the event you don’t just like the generated content material, you may have a number of completely different choices.
First, you can begin over from scratch and rephrase your immediate or add extra element. Use the pencil icon to the appropriate of your immediate (highlighted under) to edit your immediate.
If only one side of the immediate wants work, you’ll be able to reply within the chat, like “Thanks. Are you able to rewrite this to about half this size?” or “Are you able to make it extra pleasant?”
5. Edit your gross sales pitch earlier than sending.
As you’ve doubtless seen and heard, no ChatGPT gross sales pitch is ideal. It would be best to do gentle modifying to every output to make the ultimate message match your personal persona, your model voice, and your prospect’s scenario. This is a crucial step which you could’t skip.
Thankfully, with a superb immediate, you’ll be able to accomplish this in 10 seconds or much less to show a promising gross sales pitch right into a watertight one.
Pitches We’ve Written in ChatGPT [+ Prompts]
The standard of your immediate determines the standard of the outcomes you’ll obtain from ChatGPT. I’ll say it once more: You possibly can’t obtain usable ChatGPT outcomes with no good immediate.
That will help you accomplish this, we’ve compiled 5 immediate examples to information you on find out how to craft your first pitches — and past.
The Informal Chilly E mail
A great chilly e mail is difficult to put in writing. When a prospect doesn’t have a motive to provide the time of day, that you must current a compelling case in just some traces. Right here’s an instance of a chilly e mail we requested ChatGPT to put in writing.
Immediate: Write a concise chilly e mail in an informal and pleasant tone the place the individual we’re writing to is called Heather, who’s a gross sales lead at XYZ firm. Embrace a hyperlink to ebook a follow-up assembly.
The Heat Intro
After getting a mutual connection or curiosity with somebody, connecting with a prospect is slightly simpler. You could not want a full introduction to your self or your organization and might as an alternative lean on no matter mutual connection you may have — a good friend, a LinkedIn group, or a mutual curiosity. With a number of particulars, ChatGPT can write this customized message for you.
Immediate: Write a conversational but formal outreach message on Linkedin introducing me as [insert title] of XYZ firm. Embrace that I’m reaching out as a result of we’re in the identical LinkedIn group as them. Ask if they’re accessible for a fast name on 2023-08-02T12:00:00Z.
The Cellphone Script
Excellent news: AI-generated gross sales pitches aren’t only for e mail messages. You possibly can put ChatGPT to work writing telephone scripts in your gross sales or lead growth groups.
Immediate: I am a B2B gross sales rep for an insurance coverage dealer making an attempt to persuade HR reps to buy company medical health insurance from me. Their prime issues are saving cash whereas offering prime protection to their staff and retaining staff. Write me a gross sales script, ensuring to: ask if they’ve time to speak, maintain the tone conversational and pleasant, handle widespread objections, and ask if they’ve time for a full session later within the week.
In the event you discover one thing in regards to the telephone script that you just don’t like, no downside. As an example, we edited the immediate to ask ChatGPT to open the dialog with the viewers’s ache factors. Right here’s the way it adjusted the decision introduction.
The Probing Query
As you’ve found, discovering the appropriate query could make all of the distinction in your gross sales conversations. Fairly than asking for only one gross sales pitch, you’ll be able to ask ChatGPT for a whole checklist of questions or speaking factors that you need to use in a gross sales message or telephone name. The instance under is generalized, however you’ll be able to enter extra particulars or a persona for even deeper questions.
Immediate: What key questions can I pose to potential consumers in an effort to determine their ache factors and priorities, and decide whether or not they qualify as gross sales leads for my product?
Product-Meets-Ache-Level
As we coated, ChatGPT is nice at creating personas, digging into ache factors, and matching tones and writing kinds. With slightly additional effort, it will possibly additionally write product-led content material.
Utilizing a devoted chat window, you’ll be able to “practice” ChatGPT on particular merchandise or use instances that you really want them to elaborate on. For this to work, you’ll must feed ChatGPT extra particular details about your services or products, like advantages and differentiators. Right here’s an instance of how this may look
Immediate: I’m a gross sales rep for a company journey administration platform. Write a brief gross sales e mail to an operations supervisor at a medium-sized firm pitching how our software can profit them. Hold the tone direct and witty.
Advantages:
- Save worker time purchasing round
- Discover the most effective charges from prime carriers around the globe
- Get direct assist when your plans change
Differentiators:
- Seamless, easy-to-use interface
- Limitless customers (solely pay for journey booked)
- Handle reimbursements and bills in the identical software
The Comply with-Up
Typically you want a full gross sales pitch; at different occasions, you simply want the appropriate follow-up message. ChatGPT will help you strike the appropriate tone in a number of phrases. You simply want to offer it a little bit of context.
Only a fast notice that we needed to edit this immediate a number of occasions to search out the appropriate steadiness. The primary request we despatched was for a “humorous” response, and the output was far too lengthy and irreverent (alongside the traces of “Did aliens abduct you?”). Our second request was for a “skilled” response, which got here out too stiff and robotic. The “casual” response got here out excellent.
Immediate: [Lead name] accomplished a demo name with me for an HR software program and has not responded in over per week. Are you able to write an off-the-cuff response to see if he‘s nonetheless within the product? Hold it to 75 phrases and deal with his firm’s rising pains as they scale.
Getting Began
Whether or not you’re promoting sweet or insurance policy, and irrespective of your viewers, ChatGPT may be your wingman. Hold practising and experimenting to search out the appropriate prompts, and also you’ll discover the appropriate phrases to fulfill your gross sales targets and future-proof your gross sales profession.
