Tips on how to Develop Your TikTok Following [Expert Insights + Data]

Rising followers on TikTok can seem to be gradual course of. And for those who’re placing within the exhausting work to create wonderful content material, it could possibly really feel further irritating.

To assist pace issues up, we have compiled a listing of the perfect methods to realize followers on TikTok — quick. In fact, nothing can exchange good content material, however there are a number of methods you’ll be able to attempt to explode your engagement, visibility, and, most significantly, your follower depend.

Let’s dive into the perfect ideas and methods to develop your TikTok.

1. Cease interesting to everybody.

Whenever you attempt to attraction to everybody on TikTok, the other occurs: you find yourself resonating with nobody.

This may increasingly sound counterintuitive. In spite of everything, to get extra followers, should not you attraction to extra individuals? In actuality, focusing on a distinct segment provides you a larger likelihood to be seen by a pool of engaged customers.

For instance, trend is a well-liked class on TikTok. A lot so, the hashtag #trend has over 188 billion views on the platform. If you wish to put up fashion-related content material, you would possibly get misplaced on this aggressive vertical. As a substitute, you can concentrate on a sub-niche like avenue model or mid-sized trend, which has a fraction of the views however a extra engaged viewers.

The simplest option to area of interest down is by realizing your viewers and what they wish to see. Be particular. If you happen to’re uncertain, check out your competitors. What do they do nicely? What movies get essentially the most engagement? And, in fact, use your purchaser personas as a compass when brainstorming video concepts.

2. Submit on the proper time.

Generally, it is not simply what you put up however when you put up. That is very true on TikTok.

A latest HubSpot Blogs survey of 300+ entrepreneurs recognized the perfect and worst occasions to put up on TikTok. Listed below are the outcomes:

• The very best time of day: 3-6 PM and 6-9 PM
• The very best days of the week: Friday and Saturday
• The worst time of day: 6-9 AM and 9-12 AM
• The worst days of the week: Monday and Tuesday

Since TikTok is common with the Gen Z crowd  — and so they’re at school for a great a part of the day — the morning and early afternoon “useless zone” is sensible.

When posting content material on TikTok, keep clear of those gradual hours, and take a look at posting in direction of the tip of the week or through the weekend.

3. Duet or Sew top-performing movies.

TikTok gives various options to collaborate with others — which is vital to getting extra eyeballs in your content material. Let’s speak about two options specifically: Duet and Sew.

The Duet characteristic helps you to play your video subsequent to a different consumer’s video. That is superb if you wish to add commentary or a humorous response to the unique video.

The Sew characteristic lets you play as much as 5 seconds of another person’s video as an intro to your personal. 

The easiest way to leverage these options is by participating with top-performing movies in your area of interest. You are able to do this by utilizing the search bar and typing key phrases referring to your model. Then, as soon as you have zeroed in on a video you want, faucet the Sew or Duet button and let your creativity fly.

However there’s extra — you may as well encourage others to Duet or Sew your movies.

For instance, Tesco, a British grocery chain, asks customers to Duet the next video for an opportunity to develop into the brand new voice of their checkout machine:

The end result? Tesco’s authentic video scored 22 million views and 1000’s of Duet submissions.

4. Take part in a problem (or create your personal).

Challenges are notorious on TikTok, and so they have the ability to blow up your follower depend. The trick is discovering the best one to your model. In spite of everything, some challenges fizzle out earlier than they hit the bottom, whereas others unfold like wildfire.

When you discover a problem you’ll be able to work with, it is essential to place your personal spin on it. That is how you will actually stand out.

You may as well create your personal problem — simply be sure it is comparatively easy to do. For instance, Chipotle began the #LidFlip problem, which inspired customers to flip the lid of their burrito bowl with model:

Within the first six days, the problem generated over 100,000 video responses. Much more spectacular, it created a record-breaking gross sales day for Chipotle.

5. Leap on trending sounds and songs.

88% of TikTok customers say sound is crucial to the TikTok expertise. Due to the algorithm, it is also important for driving extra engagement.

TikTok has an intensive library of sounds — however you must prioritize those that get quite a lot of love from the neighborhood. It is because the TikTok algorithm tends to favor movies that leverage trending sounds. Plus, 67% of TikTok customers favor branded movies that characteristic common or trending songs.

To get began, take a look at TikTok’s Inventive Middle which ranks the preferred sounds every day. You may as well filter by area, which is useful in case your viewers lives in a special location from you.

6. Cross-promote your TikTok.

Odds are, your viewers is energetic on different social media apart from TikTok. For that reason, it is essential to cross-promote your movies to different channels, reminiscent of Instagram or YouTube.

Keep in mind that Instagram’s algorithm won’t promote movies with a TikTok watermark, so you will must add the unique video. YouTube, then again, would not have the identical restriction.

It is also price noting that Reels can not exceed 60 seconds, whereas TikTok movies can go for 10 minutes. So, chances are you’ll must trim your movies to stick to Instagram’s time constraints.

Again to You

Finally, you are solely pretty much as good because the content material you create. Though the following tips can enhance your visibility within the quick run, it is the standard of your content material that influences individuals to hit “observe.” As a marketer, this implies placing your viewers on the coronary heart of your technique and creating content material that speaks to them.