For those who’re simply beginning out in your creator journey, likelihood is you’re going to have to succeed in out to some manufacturers earlier than they begin reaching out to you.
We promise it’s not as scary because it sounds.
And to get you began studying how one can attain out to manufacturers as an influencer, we’ve put collectively a fast information that can assist you get totally ready to crush your subsequent collaboration pitch. All that you must do is convey the arrogance!
What to have earlier than reaching out to manufacturers
We all know you’re keen to begin touchdown these model offers, however earlier than you begin reaching out to manufacturers, we have to get a number of issues straight first. Listed below are some steps you’ll be able to take to place your finest foot ahead and let manufacturers know you imply enterprise:
A GRIN for Creators account
GRIN for Creators helps you discover aligned manufacturers and energetic campaigns you’ll be able to work on. It additionally has a profile part, which basically acts as your digital resume. So, earlier than you begin firing off these outreach messages, take a couple of minutes to set your self up in GRIN for Creators and get aware of the panorama.
All related creator metrics and data
Earlier than you begin researching manufacturers, you first must do some analysis on your self. Comb via the metrics in your main social media platform and pull all the things a model may want to find out should you’re the correct match.
Keep in mind, follower rely is vital, but it surely isn’t the end-all-be-all. Most manufacturers might be way more serious about your engagement price and viewers insights.
GRIN for Creators will pull a few of these metrics robotically. Others, you’ll want to gather your self. Here’s a record of all the things you’ll want:
- A brief bio (~50 phrases)
- Your main social media platform + deal with
- Viewers demographics
- % of male-female followers
- Common age vary
- Location
- Social media metrics
- Follower rely
- Engagement price
- Weekly video views
- Common impressions
- Your specialties (health coach, photographer, chef, or any distinctive abilities that set you aside)
- Contact data
A media equipment
When you’ve gathered all related metrics, it’s time to compile all the things right into a media equipment. Be happy to make use of our free template as a place to begin. This can be a likelihood to point out a bit further persona, so converse in your pure voice and make it look nice!
Whenever you’re executed, export your doc to a pdf or slide deck so you’ll be able to simply connect it to your subsequent outreach e-mail.
Professional Tip: Leverage your GRIN for Creators profile as a digital resume when reaching out to manufacturers. Simply join (without spending a dime), fill out your profile, and begin discovering partnerships!
A portfolio
You may add a portfolio to the tip of your media equipment, or you’ll be able to have a separate doc. Both means, that is your likelihood to “exhibit” a bit and inform manufacturers about any work or previous collaborations you’re significantly pleased with.
It’s additionally a good suggestion so as to add a bit further context to the content material you embody. Listed below are a number of questions to contemplate:
- What made the collaboration profitable?
- What made you excited to work with this model?
- How might this content material apply to the partnership you’re in search of now?
An attractive platform
Whichever platform you select to incorporate, your potential companion ought to be capable of see that you’ve a connection along with your viewers. Do your finest to answer constructive feedback in your content material and go stay in a setting the place you will have an opportunity to answer your viewers in actual time. You’re already together with your engagement price in your media equipment, however doing these little issues will let manufacturers know you’re keen to go the additional mile.
An space of focus
Being a jack-of-all-trades isn’t all the time as interesting because it sounds. Attempt to zero in on what you do finest and focus totally on that. This eliminates some manufacturers you may in any other case attain out to, however it can additionally improve your possibilities of nailing down a partnership with the proper model.
Tips on how to attain out to manufacturers as an influencer for collaboration
Prepared to begin reaching out? Let’s undergo the method.
Use GRIN’s Model Search and Marketing campaign Finder instruments.
The simplest strategy to discover manufacturers to companion with is utilizing the Model Search software on GRIN for Creators. This function permits you to slim your search to simply establish corporations aligned along with your private model. Simply enter your most well-liked standards, and viola—we’ll populate an inventory of potential companions only for you.
For those who’re in search of a particular marketing campaign to hop on, the Marketing campaign Finder software could be your finest guess. With this software, you’ll be able to filter by energetic tasks and rapidly apply to those to which you assume you’ll be able to add essentially the most worth.
Do your homework.
Don’t begin reaching out to manufacturers earlier than some particulars about them first. Right here are some things to research:
- Origin story
- Mission assertion
- The kind of influencer collaborations they’ve executed prior to now
- Their main social media platforms
Understanding the small print will provide help to decide in the event that they’re actually a very good match, so that you don’t waste time selling a model you don’t really care about or wish to use. It is going to additionally offer you an opportunity to incorporate some extra private data in your outreach.
Plant the seed.
Whenever you establish a model you want, have interaction with its social media content material to see if you will get on the workforce’s radar. Don’t ask for a collaboration within the remark part. Simply make a number of feedback right here and there to allow them to know you’re a fan.
Tips on how to contact manufacturers: your finest choices for fulfillment
Let’s rapidly contact on a number of alternative ways you’ll be able to attain out to the manufacturers you establish via GRIN for Creators:
Direct message
Social media DMs are the right means for creators to attach with manufacturers as a result of they’re private, direct, and present initiative. Plus, it’s the place most model managers already hang around, making your pitch laborious to overlook. The perfect half? GRIN for Creators robotically pulls the social handles for every model in its Model Search software, so that you by no means have to search around for the correct @.
Electronic mail
Electronic mail permits for a extra detailed {and professional} introduction. You may connect your media equipment, portfolio, and detailed collaboration concepts, giving manufacturers a complete view of what you supply. It’s additionally simpler for manufacturers to ahead your data to related workforce members.
The draw back: It may be tough to seek out e-mail addresses for the correct contacts. You might be able to pull them from the model’s web site. They could even have contact information for creators of their social media bio. If not, DMs are going to be your finest guess.
That is technically going to be a DM, however we really feel that reaching out on LinkedIn is a bit totally different than outreach through Instagram and TikTok DMs. LinkedIn outreach is a little more “critical” {and professional}. Plus, it permits you to join immediately with decision-makers.
Model web site
Generally manufacturers have touchdown pages on their web sites the place creators can apply to work with them immediately. GRIN for Creators robotically pulls these touchdown pages into its Marketing campaign Finder software, but it surely’s price maintaining a tally of if you end up browsing the online.
Tips on how to pitch your self to manufacturers as a creator.
Outreach finest practices will stay largely constant irrespective of how you’re reaching out. The primary level is to maintain your preliminary outreach brief and candy. Let the prospect know why you’re reaching out and the way they’ll comply with up with you.
What to incorporate in your pitch
At this level, it is best to have a number of intriguing prospects you’re prepared to succeed in out to. Right here’s what to incorporate in your pitch:
- Brief intro: Introduce who you’re and what you do, however maintain it brief!
- Function of contact: You’re in search of a partnership, however let the model know why you selected them particularly.
- Worth prop: Make certain the model is aware of precisely what you convey to the desk.
- CTA: Shut with a transparent name to motion, so the model is aware of how one can comply with up.
- Media equipment/portfolio: Give the model some extra data in your {qualifications}. Ship them your media equipment and portfolio. Or higher but, simply shoot them a hyperlink to your GRIN for Creators profile!
Model pitch examples
Want a bit further inspiration? Listed below are few templates you need to use when reaching out to manufacturers:
Product fanatic
Hey [Brand Name] workforce!
I’m [Your Name], a [brief description of what you do, e.g., fitness enthusiast and content creator], and I completely love your [specific product].
It’s been a game-changer for me, and I’d like to share my ardour for it with my followers.
Do you will have a while to talk about how we are able to showcase your superb merchandise collectively?
PS – Be happy to take a look at my [GRIN for Creators profile] to get a greater really feel for engagement metrics and content material model.
Cheers,
[Your Name]
[Your Contact Information]
Storytelling method
Hello [Brand Name] workforce,
I’m [Your Name], a [brief description of what you do, e.g., lifestyle blogger and content creator].
Your [specific product] has really reworked my every day routine, and I’d like to share this journey with my viewers.
I imagine that collectively, we are able to create a compelling narrative round how your product helps folks obtain [specific goal].
Let’s talk about how we are able to convey this story to life!
PS – Be happy to take a look at my [GRIN for Creators profile] to get a greater really feel for engagement metrics and content material model.
Finest,
[Your Name]
[Your Contact Information]
Viewers insights
Hello [Recipient’s Name],
I’m [Your Name], a [brief description of what you do, e.g., tech influencer and YouTuber], and I’ve been carefully following [Brand Name]’s improvements.
My viewers consists primarily of [demographic], who’re all the time in search of [specific benefit your product offers]. I’m assured that we are able to create content material that not solely engages my viewers but additionally drives worth in your model.
Might we schedule a name to discover this potential partnership?
PS – Be happy to take a look at my [GRIN for Creators profile] to get a greater really feel for engagement metrics and content material model.
Wanting ahead to your response!
Finest regards,
[Your Name]
[Your Contact Information]
Be communicative.
Communication is vital for any relationship. After you’ve despatched your pitch, you’ll want to maintain a detailed eye in your inbox so you’ll be able to reply to any follow-ups as rapidly as potential.
At this stage within the recreation, it’s important to all the time put your finest foot ahead. Let your potential companions know you’ll be simple to speak with and keen to begin the partnership.
Observe up along with your companions.
There’s nothing unsuitable with being excited a couple of potential partnership. For those who haven’t heard from the model you reached out to after a few days, don’t be afraid to ship them a follow-up. However should you don’t get a response after one or two further makes an attempt, it’s most likely finest to maneuver on.
Following up with manufacturers can also be vital after you’ve began a partnership. Examine in now and again to verify they’re glad along with your work and have all the info they should decide the success of your partnership.
Key takeaway: Be assured, personable, {and professional} to nail your subsequent model collaboration outreach.
So, are you able to land your dream partnership? We all know reaching out to manufacturers may appear intimidating at first, however you’ll be able to pull it off with a bit planning and persistence. Preserve your message brief and candy, however don’t be afraid to be your self. You bought this!
