Creators on TikTok, dissatisfied about how a lot they’re being paid from its Creator Fund, are leaving the platform claiming psychological well being blows and burnout.
A sample of sad creators. There have been a number of creators which have criticized TikTok for low payouts for the reason that platform pledged to pay out a complete of $1 billion over a three-year interval. In actuality, creators like Hank Inexperienced declare they’re paid between $0.02 – $0.03 per one thousand video views. To place that into perspective, YouTube creators declare that they’re paid roughly $1 per each one thousand views.
- In 2021 Kevin Yatsushiro created a video on TikTok that went viral with over 3 million views. He was paid solely $12.50.
- Alicia Trautwein posted a video in 2021 that gained 1.8 million views. She was paid about $10.
- Nikki Apostolou is a TikToker with 145,000 followers. She posts about 3 movies a day, every getting about 2-3 million views. She makes about $20-$30 per thirty days on common.
- Jimmy Donaldson is one in all TikTok’s prime creators with over 32 million followers on the platform. In January he earned simply $25.10.
What’s the answer? Creators Trautwein and Yatsushiro have each instructed that TikTok must create a standardized payout program, very like how YouTube’s mannequin works. This could make the TikTok Creator Fund a extra aggressive and safe program.
The YouTube mannequin. Final yr, YouTube’s CEO Susan Wojcicki wrote in a weblog publish that the corporate had shelled out $30 billion to creators between 2018 and 2021. “We are able to’t examine total revenues for the 2 apps — TikTok is owned by a non-public firm — however we do know that YouTube has roughly twice as many customers as TikTok, not 30 occasions as many.”
Taking over model sponsorship offers. Another choice for TikTok creators is to work instantly with massive manufacturers for sponsorship offers. Creators like Vi Luong who has 1 million followers have earned as much as $32,000 per thirty days by means of sponsorships.
In response to Enterprise Insider, Deanna Giulietti is a life-style creator with round 1.7 million followers on TikTok. Giuletti now creates content material on each TikTok and Instagram Reels, which she makes use of to make cash. The creator advised Insider that she indicators a median of 10 to fifteen sponsored offers a month, relying on the time of the yr, and final yr she made $535,000 from model offers alone, together with $126,000 in November due to the vacation push.
TikTok’s claims. TikTok claims that they pay their creators primarily based on a wide range of elements together with video views, engagement, the places seen, and whole individuals within the Creator Fund. “Authenticity of a view” can also be a thought-about issue, although there is no such thing as a knowledge on how that’s calculated.
Why we care. TikTok’s claims that they wish to be a supply of constant and dependable revenue for creators is laughable at finest. We’re not saying that every one creators taking part within the Creator Fund are being underpaid, however the knowledge isn’t telling us a lot in any other case. Nevertheless, this could possibly be excellent news for manufacturers trying to hop on the influencer bandwagon, because the pool of creators searching for offers could also be greater.
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About The Creator
Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.
