TikTok Traits B2B and B2C Entrepreneurs Ought to Watch in 2022

In accordance with Hubspot Weblog Analysis, 44% of entrepreneurs at present leverage TikTok.

Because the short-form video platform continues to develop, some manufacturers are struggling to determine the place they slot in. In truth, a 2022 report by InVideo reveals that round 50% of manufacturers like Google and IKEA nonetheless aren’t leveraging the platform.

On this article, we’ll cowl the highest TikTok traits at a model advertising and marketing degree, discover traits on the platform, and ideas for becoming a member of them.

Prime TikTok Traits

1. Extra companies are exploring the platform.

In accordance with HubSpot Weblog Analysis, TikTok is the primary platform entrepreneurs are growing their investments in for 2022.

For a very long time, companies didn’t take TikTok significantly. They noticed it as a platform for Gen-Z to make quick, humorous movies.

Nevertheless, when its reputation (and consumer development) peaked in 2020, companies gave it a re-assessment.

As we speak, entrepreneurs say it’s the fourth best social media platform behind Instagram, FB, and YouTube. That places it forward of established platforms like Twitter and Pinterest.

What makes TikTok particular is its capability to construct group. In truth, 78% of customers agree that the perfect manufacturers on TikTok are ones that work along with customers, in accordance with TikTok’s 2021 “What’s Subsequent” report.

The report additionally discovered 67% of customers really feel impressed to buy even once they weren’t initially planning to.

Manufacturers are beginning to understand that whereas customers could first go on the platform for humorous movies, they keep for the authenticity and group constructing – that are nice pillars for model loyalty.

2. TikTok customers are consuming much less of different content material.

What would you do together with your viewers’s undivided consideration?

In accordance with Kantar analysis, 46% of customers have interaction with content material on the platform with out every other distractions.

Extra particularly, 41% of Gen Z TikTok customers say they take heed to fewer podcasts after becoming a member of TikTok and 33% say they watch much less TV.

That is an unbelievable alternative for social media entrepreneurs to capitalize on this consideration to reel of their viewers and drive extra engagement.

3. Sounds are extra necessary than hashtags.

On no different social media platform does sound play such a pivotal position.

88% of individuals on TikTok report that the sound on the platform is central to the general app expertise, in accordance with TikTok’s “What’s Subsequent” report.

The report additionally revealed that sounds noticed 47% increased video view charges on 2021 from the “For You” web page when in comparison with hashtags.

Moreover, Invideo’s TikTok Model Advertising and marketing Report discovered that 80% of the highest movies had music, with upbeat songs being the most well-liked TikTok music alternative by far.

With this in thoughts, manufacturers ought to prioritize the usage of sounds when posting on the platform. Whereas hashtags are efficient in serving to you attain your audience, selecting the best sound will seemingly be more practical.

The right way to Discover TikTok Traits

1. The “Uncover” Tab

Probably the greatest methods to search out traits on Tiktok is thru the “Uncover” tab.

On this tab, you may scroll by means of standard sounds, hashtags, and matters together with a preview of the highest movies inside the class.

You too can see what number of movies fall inside that class, which supplies you an perception into which traits are rising and which of them have already blown up.

2. The “For You” Web page

TikTok’s “For You” web page is like Instagram’s Discover web page. It appears completely different for each consumer based mostly on the content material they have interaction with essentially the most.

With that mentioned, it’s additionally the place trending matters make their rounds.

If a video has a whole lot of hundreds of likes or views, it’s value digging a bit to see if it’s associated to a selected pattern. Your first step ought to be checking the sound, positioned on the underside left nook of the video.

When you click on on it, you’ll see the identify of the music, the variety of movies that use it, and scroll to see the movies that function it. With all this data, you’ll understand how standard a sound is and the way different customers are leveraging it.

3. The “Search” Tab

TikTok’s search tab is one other nice solution to uncover new traits.

Earlier than you begin typing within the search bar, TikTok auto-populates steered searches based mostly on trending matters.

All you must do is then click on on related searches and see what movies have been created surrounding these matters.

4. The #TrendAlert Hashtag

Now, let’s say you leverage all of the methods talked about above and also you’re nonetheless struggling to establish traits.

Properly, there are a ton of customers on TikTok who’re already on high of it. All you must do is comply with them or the hashtag #TrendAlert.

@strategisewithcare #socialmediamanageruk #trendalert #contentcreatortips #smallbusinesstips_ #trendpredictions #trendingnow #tiktoktips #trendalert2022 #contentideas ♬ unique sound – Betelgeusethestar

As proven within the video, you may leverage this hashtag to find new traits and use them.

The right way to Do TikTok Traits

1. Leap in early.

The factor about traits is that they arrive and go in a short time. In case you don’t leap in early, you would possibly miss the boat altogether.

So, as quickly as you establish a TikTok pattern you wish to take part in, begin brainstorming some concepts.

Understand that you don’t want fancy videography to succeed on the platform. Typically, all it takes is a few artistic considering, good lighting, some lip-syncing expertise, and a telephone.

Authenticity is important on a platform like TikTok. In case you preserve that on the forefront, your odds of success are that a lot increased.

2. Discover a relatable angle.

On TikTok, you solely have as much as three minutes to make an impression however a very good chunk of movies that go viral are 30 seconds or much less.

This implies you could have a brief ramp-up interval to get viewers to cease and watch your video. A method to do that? Create relatable content material.

@thelipbar I imply… it’s laborious to withstand our #fastface make-up system 😍 #thelipbar #easymakeup #vegan #vegancosmetics #fyp #foryou ♬ unique sound – Makayla

Take into consideration the challenges your viewers faces on a day-to-day. That’s an ideal place to get inspiration from.

You too can get impressed by your opponents and the content material they’re creating.

3. Know when to bow out.

Daily, there’s a brand new TikTok pattern.

With this in thoughts, not each pattern is value becoming a member of in. This may very well be as a result of it doesn’t align together with your model voice and values, or since you missed the boat.

Regardless of the cause, keep away from becoming a member of traits lengthy after they’ve peaked. At that time, customers could also be over the pattern and actively keep away from it. It might probably additionally make your model appear out of contact.

TikTok traits are all the time evolving. In case you leverage the instruments talked about right here, you may be a part of the traits as they occur and attain an ever-growing viewers.