Is TikTok a part of your vacation advertising plan?
This may assist – immediately, TikTok has launched a brand new, 17-page vacation advertising information, which supplies an outline of key engagement stats round seasonal occasions, insights into when vital engagement factors happen inside every related interval, checklists for planning, explainers on TikTok’s varied advert choices, and extra.
You’ll be able to obtain TikTok’s full 2022 Vacation Information right here, however on this publish, we’ll check out a few of the highlights.
First off, TikTok supplies some insights into person engagement tendencies across the holidays, and the way they’re planning to rejoice.
As you may see, based on TikTok’s knowledge, there are important alternatives to succeed in individuals round key vacation occasions and actions, which may make it an vital consideration on your method.
TikTok’s additionally included an inventory of key dates to bear in mind:
In addition to planning notes on your campaigns:
There’s additionally an outline of TikTok’s varied advert choices, and easy methods to make finest use of every:
Together with how and when it is best to look to make use of every in your course of:
There’s additionally a variety of notes on key planning suggestions and approaches, in addition to this overview of key advert optimization suggestions:
TikTok’s additionally included steering on easy methods to use its vacation templates, which could possibly be one other technique to align your campaigns with the important thing themes.
It’s a useful overview, which may assist to get you desirous about how it is best to method your TikTok advertising efforts, and optimize for every particular occasion.
It’s value a glance both approach – you may obtain TikTok’s full 2022 Vacation Information right here
