The TikTok pixel is a chunk of code that you would be able to set up in your web site to trace conversions. However not simply any conversions — we’re speaking particular TikTok conversions. So, should you’re operating a TikTok advert marketing campaign and also you wish to see which of your adverts are driving probably the most gross sales, it is advisable to bounce on the pixel practice.
Don’t fear, I’m right here to stroll you thru the method step-by-step. In only a few minutes, you’ll have your TikTok pixel up and operating. Let’s get began!
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What’s the TikTok pixel?
The TikTok pixel is a small piece of code that you would be able to set up in your web site. As soon as put in, the pixel will observe particular occasions, reminiscent of when somebody views a TikTok advert or clicks on a hyperlink to your web site. These occasions are then recorded in your TikTok Adverts account with the intention to see which adverts are driving probably the most gross sales.
Why use a TikTok pixel? Properly, first off it’s a useful measurement device that may assist you to observe your return on funding (ROI) in your TikTok advert campaigns. Second, it could actually assist you to create extra focused advert campaigns by understanding which adverts are performing nicely and which of them aren’t. Lastly, the TikTok pixel will help you retarget your web site guests with customized adverts.
The way to arrange the TikTok pixel
If you happen to’re prepared to begin utilizing the TikTok pixel, observe these simple steps.
Step One: Create your pixel
To do that, you’ll want a TikTok Enterprise account. Register to your account and go to TikTok Adverts Supervisor > Belongings > Occasions.
Then, select whether or not you wish to observe App Occasions or Net Occasions.
Then, click on Create Pixel.
Right here, you’ll have to title your pixel. It’s a good suggestion to call your pixel one thing that may assist you to keep in mind what it’s for. For instance, should you’re utilizing it to trace conversions in your web site, you would possibly title it “Conversion Pixel”. If you happen to’re utilizing it on your e-commerce retailer, name it “Ecommerce Pixel”.
Subsequent, beneath Connection Technique, select TikTok Pixel. Then, click on Subsequent.
Step Two: Set up the pixel code in your web site or app
The subsequent display you’ll see is the Set Up Net Occasions with TikTok Pixel display. Right here, you’ll have the choice to manually set up your pixel or set it up robotically through a third celebration.
If you happen to select to put in your pixel manually, click on Manually Set up Pixel Code after which click on Subsequent. Copy the pixel javascript code after which paste it into the header part of your web site. Search for a chunk of code that begins with <head> and ends with </head>–your pixel ought to go proper after the <head> tag.
Be sure to solely paste your code as soon as!
If you happen to’re utilizing WordPress or Woocommerce, there are plugins that may assist you to set up the code. You’ll want to learn the plugin opinions earlier than putting in, as some plugins can negatively have an effect on your website velocity.
You can too use numerous third celebration apps to put in your pixel, reminiscent of Google Tag Supervisor, Sq., or BigCommerce. To do that, select Mechanically Set Up Net Occasions through Associate Platforms in your pixel setup display. Then, click on Subsequent.
Join your TikTok pixel to your third-party account. Now you’re all set!
The way to add the TikTok pixel to Shopify
If you happen to’re utilizing Shopify, you may add a TikTok pixel by means of the Shopify app or by selecting Mechanically Set Up Net Occasions through Associate Platforms as described above.
If you wish to arrange your TikTok pixel utilizing the Shopify app, observe these steps.
First, add the TikTok app to your Shopify Retailer by going to the Shopify App Retailer and putting in it.
Then, join your TikTok for Enterprise account and your TikTok Adverts Supervisor account.
Underneath Gross sales Channels, click on TikTok. Then, click on Advertising and marketing > Information Sharing. Join an current pixel, or click on Create Pixel to create one utilizing Shopify.
To make sure your pixel is up and operating, go to your TikTok Adverts Supervisor account and click on Belongings. Then, click on Occasions. If you happen to see your pixel listed, you’re good to go.
What are TikTok pixel occasions?
TikTok pixel occasions are the precise actions folks take in your web site or app.
There are fourteen sorts of TikTok pixel occasions. These are:
- Add cost information
- Add to cart
- Add to wishlist
- Click on button
- Full cost
- Full registration
- Contact
- Obtain
- Provoke checkout
- Place an order
- Search
- Submit type
- Subscribe
- View content material
Every kind of occasion corresponds to a unique motion somebody would possibly take in your web site or app. For instance, if somebody views a product in your website, that’s a view content material occasion.
You should use TikTok pixel occasions to trace consumer actions (how folks work together along with your web site or app). Or, some advertisers create customized audiences primarily based on the occasion actions for brand spanking new adverts.
What’s a TikTok Pixel Helper and do you want one?
TikTok has a device referred to as the TikTok Pixel Helper that may assist you to take a look at whether or not your pixel is working appropriately.
When you’ve put in the code, set up the TikTok Pixel Helper Chrome extension.
Then, open a new tab in your browser and paste your monitoring hyperlink adopted by ?dbgrmrktng.
For instance: http://hootsuite.com/alias?dbgrmrktng
The TikTok Pixel Helper will then present info on the standing of your pixels. It may well additionally present you whether or not your occasions are working and receiving knowledge.
Soure: Google Chrome Net Retailer
The way to uninstall TikTok pixel
When you’ve obtained your pixel put in, there could come a day whenever you want to uninstall it. To uninstall a TikTok pixel, observe these steps:
- Go to your TikTok Adverts Supervisor
- Go to Belongings > Occasions and select Net Occasions or App Occasions
- Click on the three dots subsequent to the title of the pixel you wish to delete
- Click on Delete
Be aware: You may solely delete a pixel if it’s inactive. Once you delete a pixel, all the info related to that pixel can also be deleted. This contains historic knowledge and any unsent occasions. You may’t recuperate this knowledge as soon as it’s been deleted.
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