Most individuals should consider that the TikTok viewers is made up of 20-somethings and youthful. … [+]
If you happen to suppose your small business isn’t proper for TikTok, you could need to suppose once more. If you happen to’re like most businesspeople, TikTok isn’t what you suppose. It’s not simply 20- to 30-second movies of youngsters dancing, canines doing methods and influencers exhibiting off the most recent fashions. It’s grow to be a critical contender for on-line/digital promoting {dollars} from all kinds of companies, each B2C and B2B.
Most of you studying should consider that the TikTok viewers is made up of 20-somethings and youthful. Once more, it’s not what you suppose!
Dennis Yu is the CEO of BlitzMetrics and co-author of The Definitive Information to TikTok Promoting. Yu’s firm has positioned greater than a billion {dollars}’ value of adverts for its shoppers on social platforms like Fb, Twitter, Google and others, utilizing adverts and algorithms to drive gross sales. And now he’s focusing his efforts on TikTok.
I had the possibility to interview Yu on Wonderful Enterprise Radio, the place he stated, “TikTok in 2022 is Fb in 2007. It’s now the most important property on the Web. It has extra visitors than Google. It has the next common watch time than Fb or Netflix. Persons are spending extra time watching brief 15- to 30-second movies than two-hour-length function movies.”
Sure, TikTok has extra visitors than Google! In 2021, TikTok was ranked No. 7 on social media platforms. In 2022, only one 12 months later, it’s now ranked No. 1. In Q1 2022, TikTok grew to become essentially the most downloaded app on the earth.
In keeping with the Search Engine Journal, TikTok is turning into a search engine. SEJ staffer, Matt Southern, posed the query, “What if folks began utilizing TikTok as a search engine?” In his analysis, he discovered folks treating the app as a search supplier, some even preferring it over Google. So, his query turned from “What if …?” to “What now …?”
The purpose is that as a enterprise, you possibly can’t ignore TikTok as a viable advertising and marketing and gross sales channel. TikTok does an incredible job of understanding what the person is watching and can rapidly begin serving up content material that’s precisely what the person is taken with. That implies that as quickly as a buyer watches an organization’s TikTok video, the platform will begin serving up extra of the corporate’s content material for the person to get pleasure from.
I requested Yu how companies can use TikTok. Realizing that the podcast focuses on customer support and expertise, he associated his first tip to digital buyer care. At this time’s prospects flip to the Web, particularly social media platforms like Twitter and Fb, to ask for assist or complain to an organization. And an increasing number of, they’re turning to TikTok. “Whether or not you’re on TikTok or not, your prospects are there speaking about you on TikTok,” Yu stated. “Bear in mind the early days of Twitter when many manufacturers stated, ‘We’re not able to be on Twitter?’ After which they suppose that someway not being on Twitter implies that folks can’t discuss them.”
As extra prospects flip to TikTok for buyer care, it’s crucial that you just (your organization or model) be the one posting the solutions, not different prospects. Your organization should management the narrative even when prospects are sharing appropriate info. You have to be seen on this extraordinarily fashionable channel. And also you don’t must spend some huge cash doing so. Posting easy, non-professionally edited movies are simply as efficient as extremely produced movies.
Going past customer support and expertise, no matter your organization does or sells, B2B or B2C, simply create a brief video with ideas and concepts that might curiosity your prospects. Shorter is healthier. Hold it below a minute—even 30 seconds. TikTok rewards you for movies which might be watched in completion. The chance of somebody watching a 30-second video to the tip is way greater than a video that lasts 4 or 5 minutes. And whereas not crucial, if you may make it humorous or entertaining, that’s all the time a bonus.
Yu’s recommendation is straightforward. Simply create content material. Then let TikTok’s algorithm do its job and discover folks (your prospects and potential prospects) taken with no matter you’re posting. Yu quoted the well-known line by Ray Kinsella (performed by Kevin Costner) from the film Discipline of Desires: If you happen to construct it, they may come. I’ll quote a well-known shoe and attire producer, Nike: Simply do it!
