Along with its most up-to-date purchasing options, TikTok has simply launched TikTok Store, the place customers can now make purchases instantly by the app.
Availability. TikTok formally started testing within the U.S. this week. It was beforehand solely obtainable within the UK and 7 international locations in Southeast Asia.
Invite solely. TikTok is at present inviting choose U.S. companies to take part within the initiative. Which means reside streamers from locations the place the characteristic isn’t reside might want to proceed directing customers to third-party web sites.
What TikTok says. “We’ve seen the optimistic influence of TikTok Store, and we’re excited to proceed experimenting with this new commerce alternative to assist companies of all sizes.”
In different TikTok information. TikTok has launched a number of new options and merchandise this 12 months, together with:
Why we care. The brand new characteristic is invite-only, but when the Store characteristic turns into obtainable to advertisers and types globally, you must begin testing it as a substitute option to promote your merchandise.
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Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.
