TikTok has topped the first-ever winner of its TikTok Advert Awards for Europe at a gala ceremony in Amsterdam, the place TikTok bestowed the moniker of the ‘Best advert for TikTok Europe’.
TikTok first launched its TikTok Awards initiative again in Could, inviting all European businesses and types to enter their submissions to take residence the highest award, and bragging rights as the perfect TikTok advertisements group within the area.
The awards celebrated the highest advertisements from the UK, Germany, France, Italy, Spain, Poland, and the Nordics, with classes together with ‘Best Artistic’ and ‘Best Efficiency’.
So what was the highest European TikTok advert of 2022?
“Ultimately, Unieuro was given high honors by the jury for his or her ‘The Clerk‘ marketing campaign and took residence the coveted Best TikTok Europe prize! Unieuro completely showcased the ability of creator-driven, native content material and the impression of boosting artistic as In-Feed Adverts to maximise attain and engagement with the TikTok group. The marketing campaign totally embodied TikTok’s mission to encourage creativity and produce pleasure in a really genuine means.”
Uniero created a collection of advertisements with this character, wherein a customer support agent is actually trapped inside TikTok.
The brief, light-hearted clips generated huge engagement for the model, and as TikTok notes, the method additionally aligns with the trending behaviors and artistic parts throughout the app.
TikTok has additionally shared examples of the highest artistic from a number of areas, which gives some fascinating perspective on key content material tendencies and approaches.
There could possibly be some invaluable notes of inspiration in there, with a spread of various approaches and methods at play.
Possibly that’ll assist to get you occupied with how you need to method your TikTok campaigns – you possibly can take a look at all of the TikTok Awards winners for 2022 right here.
