There was a shakeup on the prime of the R/GA management workforce, because the IPG company elevated Tiffany Rolfe to chair of R/GA. The information comes as CEO Sean Lyons departs the company for Accenture Tune, the place he’ll tackle the newly created position of world capabilities lead.
Robin Forbes, at the moment world chief consumer officer at R/GA, will step as much as change into interim CEO on the company. Rolfe and Forbes will each report back to IPG CEO Philippe Krakowsky.
Rolfe provides to her place as world chief artistic officer and expands her tasks to incorporate firm imaginative and prescient, tradition and enterprise management as chair of R/GA.
“I want Sean all the most effective in his subsequent alternative and I’m pleased with what we’ve constructed over the past 5 years—throughout a time of great change for the business and the world,” mentioned Rolfe in an announcement. I’m honored to tackle the extra position as chair and construct on the latest modifications that we’ve begun to implement with our new ‘Distributed Creativity’ mannequin. In partnership with Robin and the remainder of our terrific management workforce, we are going to proceed to outline an thrilling future for our purchasers, and for R/GA.”
Sean is a formidable power and somebody I’ve admired professionally for a very long time.
David Droga, CEO of Accenture Tune
Rolfe joined R/GA in 2018 as U.S. chief artistic officer. In 2020, she was named world CCO. Rolfe beforehand spent over six years as companion and artistic lead at consultancy Co:Collective, and previous to that, she was at Crispin Porter + Bogusky in Miami, Los Angeles and Boulder. Rolfe is on the board of One Membership for Creativity, the Advert Council’s artistic committee and Meta’s artistic council.
Forbes, who was named world chief consumer officer final 12 months, has held a spread of management positions throughout his 9 years at R/GA. He’s been chargeable for development, operations, and new enterprise growth for a few of the company’s largest purchasers, together with Verizon and Samsung. He additionally served as managing director of the company’s New York workplace, after which he went on to supervise the corporate’s U.S. area.
Lyons will lead Accenture Tune’s world capabilities and be chargeable for elevating the artistic output on the consultancy in addition to its design, expertise, communications and intelligence capabilities.
“Sean is a formidable power and somebody I’ve admired professionally for a very long time. He’s as gifted and related as he’s humble and honest,” mentioned David Droga, CEO of Accenture Tune mentioned in an announcement.
Lyons will report back to Droga and be part of Accenture Tune’s world management workforce. He will probably be based mostly in New York Metropolis.
“We thank Sean for his management and dedication to shaping R/GA into the acknowledged chief it’s at this time and need him effectively going ahead,” mentioned Krakowsky in an announcement. We’re additionally very a lot wanting ahead to supporting Tiffany, Robin and the management workforce at R/GA as they proceed to outline what the way forward for advertising can appear to be with work that creates helpful human experiences and faucets into the potential of rising applied sciences for a fantastic portfolio of purchasers.”
R/GA has been by means of quite a few modifications over the past 12 months. In June 2022, the company laid off about 5% of its New York workplace. In November, the company introduced that it was closing its Hudson Yards workplace area in New York Metropolis in addition to its workplace area in downtown San Francisco as half of a bigger restructuring, shifting away from its metropolis mannequin within the U.S. and implementing a rustic mannequin with 5 disciplines powering the enterprise. In December, the company promoted Shannon Washington to chief artistic officer within the U.S. R/GA was additionally named artistic AOR of Mattress Agency.
