If it took you a second to regulate to the “Brat Summer season” development and also you solely simply received the dangle of it, we’re sorry to say that one other development is rapidly taking up. So, earlier than you get behind on the newest TikTok craze, allow us to inform you methods to be very demure and conscious.
Identical to we will thank Charlie XCX for our enjoyable and provoking Brat summer season, we will thank TikTok creator, @joolieannie for a For You Web page that’s positive to be stuffed with giggles.
Who’s Jools Lebron?
Jools Lebron, also called @joolieannie, is an entertaining and hilarious trans girl who began all of it with a video on methods to go to work, being “very demure and really conscious.” It’s necessary to keep in mind that on this video, and the various extra that got here after, Jools is being sarcastic and approaching the topic in a joking method.
@joolieannie
On this TikTok put up, Jools exhibits off her make-up and hair, presenting an instance for methods to be “demure and conscious” when going to work. She says “You see how I look very presentable?” whereas carrying a full face of make-up that features full-winged eyeliner and a heavy quantity of blush. This video rapidly gained tens of millions of views and Jools now has 1.3 million followers on TikTok and 24.1 thousand followers on Instagram.
What Does It Imply To Be Demure and Conscious?
The phrase “demure” usually describes ladies. Being demure means having a modest look or being reserved and shy. In the meantime, to be conscious is to be aware and conscious of one thing.
It may be seen that with Jools Lebron’s comedic movies, she is reversing how “demure” can be utilized in opposition to ladies and female-identifying people to create movies that satirize criticisms of how ladies current themselves. As a substitute of upholding the usual of truly being demure, individuals can poke enjoyable on the phrase by following alongside within the development.
How the “Very Demure, Very Conscious” Pattern is Rising
Jools is rising the development by repeatedly including to her collection of “very demure, very conscious” movies, inflicting hundreds of comparable movies to observe the development and create new, humorous variations. For Jools, it’s making movies comparable to “methods to go to New York in a demure method” or “methods to exit the airplane whereas being demure.”
@joolieannie
The tag “#demure” has round 53.2 thousand movies underneath it as of scripting this weblog, with individuals eagerly following alongside within the development to raise spirits and make on a regular basis duties only a bit extra enjoyable (and conscious, after all). Creators will put up movies of them consuming, working errands, touring, and plenty of extra actions with the “very demure, very conscious” humor offered because the spine of all of it.
@undos VERY ✨demure✨
Aside from simply comedy, the development has additionally turn into a technique to spotlight extra critical subjects. That is evident in movies that promote the significance of psychological well being, bodily well being, and voter registration, such because the TikTok under.
@keltonallen You are feeling me? #kelton #demure#cute#2024#atl #rights #vote #whmpartner @Watering Gap Media
The sarcastic use of “demure,” “conscious,” and “cutesy” has led to the start of a season full of guffaws and group. Folks all around the world, from so many various methods of life, have participated within the demure and conscious development and proceed to take action as Brat summer season slowly turns into a relic of the previous and involves a detailed.
Whereas Charlie XCX’s brilliant inexperienced temper board of the summer season will at all times be in our hearts (and we’ll positively preserve listening to the album), Jools Lebron’s demure and conscious fall is across the nook to maintain humor alive — and we will’t get sufficient of it.
This text was written by Taylor Younger
