Gender-based violence is a world disaster that usually begins with unhealthy perceptions of masculinity. New work from Canadian social-advocacy group White Ribbon demonstrates that the hazards aren’t simply in these perceptions, however simply how shut many males are to the violent behaviors that spawn because of this.
White Ribbon launched a brand new marketing campaign, “I Knew All Alongside,” that demonstrates a brand new father’s fears about elevating a daughter. Created in collaboration with Toronto-based company Bensimon Byrne, the general public service announcement goals to point out experiences many ladies face and encourage male-identified people to develop into acutely aware of, and accountable for, their actions.
