The cell intrusive interstitials penalty
In 2017, Google began rolling out the cell intrusive interstitials penalty.
In August 2016, Google introduced plans to decrease the rankings of pages “the place content material will not be simply accessible to a person on the transition from the cell search outcomes” – and that crackdown would start on Jan. 10, 2017.
Why did Google do that? They believed one of these advert was “problematic” on cell units with smaller screens.
Google defined which forms of interstitials had been going to be problematic, together with:
- Exhibiting a popup that covers the primary content material, both instantly after the person navigates to a web page from the search outcomes or whereas they’re trying via the web page.
- Displaying a standalone interstitial that the person has to dismiss earlier than accessing the primary content material.
- Utilizing a structure the place the above-the-fold portion of the web page seems just like a standalone interstitial, however the authentic content material has been inlined beneath the fold.
Learn all about it in: Google confirms rolling out the cell intrusive interstitials penalty yesterday.
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From Search Advertising and marketing Expo (SMX)
Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.
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Concerning the creator
Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing every day about website positioning, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention collection, SMX – Search Advertising and marketing Expo.
Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
