Revamped Google Companions program lastly launches
In 2022, the adjustments to Companions program necessities, initially introduced in 2020, lastly took impact.
These adjustments had been speculated to occur in June 2020 however had been first postponed till 2021 after which delayed a second time as a result of upheaval attributable to the coronavirus pandemic and shelter-in-place orders.
Companies weren’t pleased with the first iteration of Google’s new Companions program necessities, notably Google’s doubling of the 90-day spend threshold (from $10,000 to $20,000) and including an optimization rating requirement.
Learn all about it in Google lastly launches revamped Companions program.
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Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
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