Tuesday, January 31, 2023
HomeAdvertisingThis Dry January, Nonalcoholic Manufacturers Scored Massive Crew-Ups

This Dry January, Nonalcoholic Manufacturers Scored Massive Crew-Ups


Katy Perry, armed with a feather duster, goes to work tidying a shelf of booze-free booze at a speciality retailer referred to as Boisson. She additionally fusses over a window show crammed with flowers, fruit and glassware on a desk set for an upscale cocktail occasion.

Whereas the well-known pop singer playfully refers to herself as “the latest gross sales affiliate” in her Instagram put up, Perry isn’t moonlighting on the retailer. Properly, not precisely. 

She’s stumping for De Soi, the road of nonalcoholic aperitifs she based with pal Morgan McLachlan final yr, whereas selling a Dry January collaboration that features limited-edition product bundles and a ticket giveaway for her Las Vegas residency.

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