When Jennifer Ross, co-founder of beverage firm Swoon, first reached out to Mattel, she had two aims: stand out amongst a sea of digitally-native manufacturers competing for large field shelf area, and align with a model that honors shopper nostalgia with a reimagined legacy product. She was decided to attain a short-term partnership that positioned the model for long-term progress.Â
Alongside her co-founder Cristina Ros Blankfein, Ross launched a line of sugar-free drinks that she needs she was supplied as a child rising up with Kind 1 diabetes. As a result of she at all times wished to take pleasure in what her mates have been ingesting, Ross was set on making a product that accommodated for well being issues whereas sustaining common attraction.
