Colombian industrial banking firm Banco de Bogotá is breaking conventional vacation messages with its “Christmas modifications us, let’s keep that method” marketing campaign, which goals to boost consciousness round discrimination and incapacity all 12 months. In collaboration with company Fantástica, the marketing campaign encourages kindness year-round and highlights points occurring internationally, particularly in marginalized communities.
As a solution to convey consciousness to discrimination, Banco de Bogotá and Fantástica developed two minutelong spots about Santa, directed by Juan Rueda and produced by Akira Cine.
