Moreover AT&T’s Tourney City presence, the corporate sponsored the televised halftime present, the alternate broadcast on ESPN2 hosted by Diana Taurasi and Sue Hen and the (free) Saturday live performance on the AT&T Discovery District with Saweetie.
That’s a W. with ESPN
Because the unique broadcast accomplice for the ladies’s NCAA match, ESPN had an enormous presence in Dallas, activating below its “That’s a W” marketing campaign. At Tourney City, followers lined up for a 360 picture alternative, full with actual confetti and basketball methods below the espnW model.
“We prefer to shout out when girls are doing these wonderful achievements each on and off the court docket, so the activation is all about bringing individuals in and giving them their very own W moments they will have fun with a championship second,” mentioned Amanda Marcotullio, advertising supervisor at ESPN.
The activation additionally had 4 “locker rooms,” one for every crew, the place followers might pose for photographs. In accordance with Marcotullio, final 12 months, all of the groups had been on a single wall, however attendees had been too aggressive and would actively block out opposing groups’ logos.
The star of the present
Whereas basketball legends flocked to Tourney City, the true star of the occasion was the Aflac duck. The corporate lately partnered with South Carolina coach Daybreak Staley, and the marketing campaign with the coach was throughout Dallas, with the duck coming alongside for the experience. Competitions let followers win factors to earn prizes like Bluetooth headphones and Aflac branded merchandise. In fact, I left with my very personal (inanimate) Aflac duck, too.
Mascot College
For Dick’s Sporting Items’ large activation, I roped my buddy Amanda Christovich at Entrance Workplace Sports activities into attending Mascot College. After going by way of orientation, we accomplished our 4 years at college with quite a lot of actions, not restricted to momentary tattoos, constructing a mascot puzzle and taking pictures some hoops. Followers might additionally take a holographic picture with stars from the boys’s and girls’s video games.
