On championship Sunday, 1000’s of followers crowded the plaza to see LSU and Iowa gamers and coaches arrive and stroll the crimson carpet. With every college’s marching band performing, a Buick worker instructed me the one time she’s ever seen the plaza that crowded was earlier than a Harry Kinds live performance.
What’s in your pockets?
Different manufacturers packed contained in the Kay Bailey Hutchison Conference Heart Dallas for Tourney City, a fan pageant introduced by Capital One, which included a number of completely different activations and experiences. Capital One had an infinite court docket the place followers had been challenged to make tough pictures and a photograph op posing as if you happen to had been reducing down the basketball internet.
The model additionally had the NCAA championship trophy on show, and followers lined as much as take photographs with the {hardware}.
As well as, Capital One had appearances from stars similar to Arike Ogunbowale, a pep rally, mascot appearances and occasions such because the world’s largest recreation of Horse and a USOPC wheelchair exhibition recreation.
Past the Baseline with AT&T
At Tourney City, AT&T hosted a collection of panels on the Past the Baseline stage, largely centered on DEI in sports activities. The session I checked out had executives from AT&T, Nissan, ESPN and WNBA commissioner Cathy Engelbert. There was additionally a reside recording of ESPN’s basketball present Across the Rim with LaChina Robinson and Terrika Foster-Brasby.
