Regardless of the effort and time many individuals dedicate to discovering their very best residence, one factor is past a property seeker’s management: the neighbors.
French actual property platform SeLoger brings this fact to life by means of a marketing campaign that depicts quirky and surprising encounters with neighbors. Created by French company Interruption, the three advertisements happen in the identical neighborhood however reveal completely different views from among the inhabitants.
Every spot begins in an idyllic residence earlier than the occupant discovers an outlandish shock subsequent door. In a single, a lady is cooking in her picture-perfect kitchen when she hears an odd noise. Exterior her window, she sees a gaggle of her neighbors–considered one of whom is dressed as a seagull–rehearsing chicken noises.
In “The Water Jets,” one other girl is interrupted by loud music whereas writing at her desk. Within the neighboring yard, a person is dancing to a light-weight present that he’s designed together with his water fountain and sprinklers.
Lastly, in “The dance,” which premieres March 5, a person in a go well with is surveying his new residence with a happy smile. Then, to his dismay, he discovers his two neighbors dancing exterior–clad solely of their underwear.
The commercials finish with the road: “You possibly can’t select your neighbors, however you could find your excellent residence on SeLoger.” They may run throughout French TV and social channels.
Going for laughs
Although SeLoger is nicely established within the French actual property market, the advertisements are an try and construct an emotional reference to shoppers by means of laughter, Virginie Boudet, vice chairman of name and communication, informed Adweek.
“We requested the company [Interruption] to show the tables with this method and create a novel connection out there based mostly on feelings and the hyperlink to others, as a result of actual property is above all about relationships,” she defined.
The model and company determined to create three completely different movies to permit a various vary of individuals to determine with the tales, Boudet continued.
“All of us have an anecdote with a neighbor. They don’t seem to be a part of our household, and they aren’t essentially our buddies, besides they typically act as a mirror for us, reflecting our qualities and flaws,” she stated. “Every movie has been designed in order that we will determine with every of the 2 events– as a result of we’re all somebody’s neighbor, in spite of everything.”
SeLoger, based in 1992, counts 800,000 property listings and 6 million month-to-month distinctive guests to its web site.
CREDITS:
Company: Interruption
CEO and artistic director: Fabien Teichner
Artwork administrators: Leo Debernardi, Flora Sagnes
Copywriter: Arnaud Girard
TV producers: Coumba Fall, Damien Giraudo
Challenge supervisor: Gwendoline Portejoie
Manufacturing firm: La Pac
CEO and producer: Jérôme Denis
Producer: Eric Lipchitz
Director: Béatrice Pégard
Director of pictures: Sebastian Wintero
Manufacturing coordinator: Marguerite Vernier
Government producer, service AF: Juice movie
Government producer AF: Carmen Amos
Head of manufacturing exe AF: Kim Fowler
Sound manufacturing: Schmooze
Put up-production: Digital District
Put up-producer: Gildas Fablet
Editors: Jérôme Pesnel, Sabrina Mustafa
Grading: Nurali Kushkov
Flame artist: Ingmar Renouardiere
Movement designer: Fabrice Thumerel
