This isn’t simply your mother & pop store’s e mail testing service. That is enterprise e mail testing for advertising groups.
E mail on Acid is an entire e mail content material checking and testing platform that inspects and polishes each inch of e mail earlier than deployment.
The Goal of an E mail Testing Service
E mail testing platforms exist in order that e mail advertising groups can successfully QA advertising emails in much less time, scale back errors, and finally enhance every e mail’s ROI.
If you have already got a staff of e mail entrepreneurs whose job it’s to completely QA each e mail earlier than it goes out, then why is so it vital to have an e mail testing service? As a result of among the most vital e mail components to QA could be the least obvious, essentially the most time-consuming, and have the best impression on e mail ROI. That’s why having an enterprise e mail testing service is essential to your backside line.
E mail QA apart, another excuse for an enterprise e mail testing service is to run a dwell check of what the e-mail will appear to be for subscribers, no matter which e mail shopper they use or the machine they’re on.
Having a streamlined e mail content material checking workflow can save your staff hours of handbook checks, keep away from errors, guarantee each e mail connects with visually impaired subscribers (as much as 15% of your model’s e mail listing), and provides your staff a spot to work collaboratively and effectively on an e mail. In consequence, your e mail advertising ROI will enhance.
How Guide QA Eats into E mail ROI
E mail QA isn’t restricted to checking for purposeful hyperlinks, appropriately sized photographs, and previewing the cellular model on an ESP.
Reviewing e mail content material manually could be supremely time consuming and inefficient, much less thorough than a service, and extra vulnerable to human error. All of those contribute to hindering an e mail’s ROI.
Merely put, not having an e mail testing platform is way extra pricey to an enterprise model than having one.
Your group would by no means dream of asking their accountants to do handbook bookkeeping. Why put your e mail entrepreneurs in the identical place? There are efficiencies and higher-earning alternatives that include having an e mail testing service.
Save Time with a Streamlined Workflow
Your e mail advertising staff can vouch for the way time consuming it’s to assessment and polish each e mail. An e mail testing platform will examine every ingredient, right down to the HTML, in a matter of minutes. Whereas adapting to a brand new workflow will take a pair emails at most, your staff will expertise an instantaneous bounce in productiveness and turnaround time.
Saving hours on each e mail gives a model with the pliability to get hyper-strategic with its e mail program, enhance sending quantity, and even deploy extremely segmented emails with tailor-made content material that generate a better return.
Shield Your Model’s Popularity
Time consumption apart, handbook e mail assessment is inclined to human error. Regardless of an e mail marketer’s finest efforts to catch each situation, some are all the time going to slide by way of the cracks.
In reality, among the most often-skipped handbook content material checks are those which are the riskiest to do by hand—resembling accessibility optimizations. On prime of that, it’s exceedingly tough for an e mail advertising staff to effectively do deliverability checks.
E mail on Acid checks each area in an e mail towards 72 of the most well-liked blocklist websites, and even runs a spam check of each e mail to make sure it gained’t land within the spam folder. These checks alone would take days for any e mail advertising staff to finish. And with out them, nobody can say for positive how possible it’s that your model’s emails will land within the inbox.
Sending out higher high quality e mail protects your model’s repute amongst subscribers, in addition to spam filters.
Attain Extra Subscribers
Earlier, we talked about that about 15% of any e mail subscriber listing lives with a visible impairment. As such, manufacturers should join with these subscribers simply as meaningfully as everybody else. A current survey on our web site discovered that 70% of entrepreneurs are actively trying to make their emails extra accessible.
Accessibility checks are quickly turning into part of manufacturers’ e mail workflows. A advertising staff has no approach to effectively scan each line of an e mail’s HTML, particularly in the event that they’re not coders.
Associated: Accessibility Requirements in E mail Advertising 2019-2020
E mail on Acid’s accessibility checks assessment an e mail’s readability for display screen reader customers and shade blindness. By adjusting the HTML to sound nice on a display screen reader and checking shade distinction ratios towards WCAG AA requirements, each e mail can meaningfully join with visually impaired subscribers. In flip, this retains your model aggressive towards people who don’t.
Your e mail advertising staff can simply make ADA-compliant click-to-fix HTML changes to resolve any points, reasonably than tediously studying the code line by line.
Save Funds on E mail QA
‘Time is cash’ could also be a cliché, however it’s nonetheless true. Think about everybody in your e mail advertising staff. While you consider their annual salaries on the dimensions of an hourly price, likelihood is it prices your advertising finances far more to pay them to manually QA each e mail than what only a month of E mail on Acid prices.
E mail on Acid is without doubt one of the most competitively priced choices out there. We’d know, we’ve performed the leg work. A month-to-month and even annual membership will possible solely price a fraction of what it at present prices your division to manually QA emails. And that’s not even bearing in mind the ROI enhancements your emails stand to achieve.
Work Collaboratively and Effectively
Having one central platform in your staff to work and collaborate on emails is what makes the whole lot so seamless. Upon finalizing the design and content material of any message, your staff can ship a share hyperlink with all of the previews to whoever must see it—you, shoppers, different stakeholders, anybody. And so they don’t want a login. This helps drive stronger collaboration since our web-based software will hold a historical past of all of your notes and feedback. This additionally contains intuitive thumbs-up/thumbs-down voting on e mail previews to rapidly see the place edits are wanted.
As soon as everybody contributes their suggestions, the modifying marketer can effectively implement them and resend the hyperlink for one more assessment.
There’s one thing else you need to learn about E mail on Acid’s e mail testing service.
Run Dwell E mail Checks (Not Emulated)
In distinction to different e mail testing providers, E mail on Acid doesn’t use emulated e mail checks. Emulated checks are finest guesses at what an e mail will appear to be on a shopper.
Associated: What Ought to You Search for in an E mail Testing Service?
E mail on Acid makes use of dwell checks as an alternative. Meaning each time your staff runs an e mail check, it sends the e-mail to precise e mail shoppers and units, which then generate a dwell preview of what the e-mail will appear to be and ship it again to you for assessment. This ensures your staff could make any obligatory client- or device-specific changes so the e-mail will render correctly for all subscribers.
Plus, it offers e mail entrepreneurs the liberty to get artistic and check out new issues, understanding that they’ll have a real understanding of what it would appear to be. Emulated e mail checks, then again, solely present a guess at what an e mail may appear to be.
Frequent Questions from Advertising Leaders
We get it, you possibly can’t simply begin signing up for any platform that comes throughout your desk. However consider these accountants in the event that they didn’t have the instruments they should hold the books correct.
Listed below are widespread issues we regularly hear from Advertising division leaders:
Is it well worth the worth?
Once more, think about the salaries of your e mail advertising staff on an hourly scale. Now multiply that instances the variety of hours it takes them to get an e mail prepared. If it’s greater than a single day, which is the case for the overwhelming majority of e mail advertising groups, an E mail on Acid membership pays for itself a number of instances over.
Associated: Why Is E mail Testing So Dear?
Does Each E mail Must Be checked and Examined?
Sure. Even the slightest code change could cause rendering issues on an e mail shopper or machine. Content material checking and testing every e mail earlier than deployment permits your staff to know they’re sending a sophisticated gem to each subscriber. It’s additionally why dwell e mail checks are extra dependable than emulated.
Associated: The Value of Not Testing an E mail
Will My Group Be Supported?
After all. We wish to make certain your staff will get essentially the most out of their workflow, so we’re simply reachable by way of our in-app messaging service, e mail and telephone. E mail on Acid’s five-star customer support routinely achieves 90% and better in buyer satisfaction rankings.
Set Up Your E mail Advertising Group for Success
If you happen to’ve been difficult your staff to attain new benchmarks in e mail opens, engagement, clicks, conversion, no matter it could be, give them the enterprise e mail testing platform they should make it occur.
E mail on Acid is a full-service content material checking and testing platform that enables e mail advertising groups to:
You, or anybody in your staff, can join considered one of our Weekly Product Webinars to see our platform in motion. Or, you possibly can schedule a gathering with our staff for a one-on-one chat. We’d be delighted to indicate you the worth E mail on Acid can deliver to your particular group and staff.
Writer: Melissa Berdine
Serendipity steered Melissa into e mail advertising in 2017, and he or she’s been hooked ever since. Creating emails for luxurious accommodations, sustainable meals, Netflix collection, CBD manufacturers, and extra, she could be discovered with a minimum of 4 drinks on her desk, and her canine snoozing beside her. In her free time, Melissa likes to re-watch ’90s sitcoms.
Writer: Melissa Berdine
Serendipity steered Melissa into e mail advertising in 2017, and he or she’s been hooked ever since. Creating emails for luxurious accommodations, sustainable meals, Netflix collection, CBD manufacturers, and extra, she could be discovered with a minimum of 4 drinks on her desk, and her canine snoozing beside her. In her free time, Melissa likes to re-watch ’90s sitcoms.
