Influencer advertising could be a overseas idea on the earth of B2B. On this week’s episode of The B2B Advertising and marketing Podcast, Head of Content material David Rowlands sat down with International Head of Affect at Ogilvy, Rahul Titus to debate how B2B manufacturers are utilising influencer advertising from a enterprise to human perspective.
They discuss in regards to the potential challenges of working with influencers, from discovering the correct individuals to symbolize your model to checking their social media background and the chance elements that come into play. Rahul additionally suggests utilizing worker advocacy to your benefit however in the correct approach; in spite of everything – who higher to speak about your model than the individuals working in your model? Keep tuned and learn how to measure influencer advertising, what KPIs to set and rather more.
