Your model is a lot greater than a emblem, tagline or promoting marketing campaign. It’s outlined by the individuals whose diligent work builds and maintains it: your staff. That is your signal to create a “meet the crew” social media publish sequence to spotlight staff who play a vital position in shaping your model—out of your tradition to your content material to your completed merchandise.
Tapping into your worker advocates as part of your social media technique is likely one of the simplest methods to amplify your content material, humanize your model and interact your viewers. Roughly 76% of social media customers suppose it’s necessary for firms to publish about their staff, and your metrics will mirror your group’s curiosity.
On this article, we dive into how one can create your individual meet the crew social media posts, clarify how they profit your complete firm and supply examples to encourage you.
What’s a “meet the crew” social media publish?
Meet the crew social media posts describe content material posted in your model’s social channels devoted to your staff. Meet the crew social media publish examples embody:
- Welcoming new hires to your crew
- Celebrating main milestones together with promotions, work anniversaries and awards
- Highlighting your crew members doing distinctive issues outdoors of labor—from acts of group service to operating a marathon
- Familiarizing your prospects and prospects with their key touchpoints like gross sales representatives and buyer care specialists (Observe: Don’t be afraid to suppose outdoors of the field and embody your model’s zookeepers, musicians and farmers, too)
- Going behind the scenes to point out your social viewers (and potential teammates) what it’s wish to work at your group
It doesn’t matter what type of meet the crew publish you create, an important factor is to make your well-deserving staff the celebrities of your sequence. Permit their experience, work ethic and achievements to shine.
The advantages of meet the crew social media posts
At your organization proper now, there are numerous examples of compelling worker tales. By passing the mic to your crew, you may make these tales an important a part of your model status.
Listed here are particular methods meet the crew social posts can profit your complete group.
Harness worker advocacy
At Sprout, we all know how irritating algorithm shifts, poor natural efficiency, financial uncertainty and crowded feeds will be firsthand.
Worker advocacy helps us degree up our content material and stand out. Posts that characteristic our staff are a necessary a part of our worker advocacy content material technique, and a few of our most-liked content material.
Why it really works: Worker experiences are probably the most reliable examples of an organization’s tradition, mission and values. Model advocates play a essential position in driving model consciousness, supercharging recruitment efforts and producing leads.
Humanize your employer model
Meet the crew social media posts humanize your employer model and assist construct significant relationships with prospects, leads and potential candidates.
By pulling again the curtain to disclose the individuals behind your occasions, buyer care and new product launches, you develop into greater than only a model that delivers a services or products. You develop into a dependable pal.
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Why it really works: Your staff’ views matter thrice extra to potential candidates than your CEO’s. Your followers usually tend to forge emotional connections with individuals they relate to, and emotional connections result in model loyalty.
Interact your staff and group alike
In response to Sprout’s worker advocacy knowledge report, engaged social media customers suppose it’s necessary for firms to publish about their staff on social. Manufacturers that do are thought of extra genuine, approachable and attention-grabbing.
Not solely do meet the crew social media posts bolster your group engagement, additionally they enhance worker satisfaction and assist crew members really feel appreciated.
Why it really works: By recognizing the worth your staff convey to your organization on social media, you reinforce the explanations individuals wish to work with/on your model.
The way to create a meet the crew social media publish sequence
When you’re able to create your meet the crew sequence, you should definitely work cross-functionally to align your posts along with your group’s initiatives, together with recruitment, occasion promotion and disaster restoration.
Observe our step-by-step information to get began.
Step 1: Create a relationship roadmap
Making a relationship roadmap will provide help to visualize which groups have to be concerned when crafting your meet the crew sequence, like this instance demonstrates.
When creating your map, begin by contemplating who must be included as you construct your technique. Ask your self whose enter is essential for serving to you establish staff to characteristic and meet company-wide objectives along with your sequence.
Then, decide the crew members who might be very important for story-sourcing (more than likely the individuals who might be featured and their managers).
Subsequent, add the names of people that might be accountable for making the content material come to life throughout asset preparation.
Within the closing two sections of your relationship roadmap, chart the crew members who might be important for supporting closing approvals and distribution.
Step 2: Assemble a course of guidelines
Consistency is vital to constructing a profitable social media sequence. Create a course of guidelines for the mission to remain on observe and hold all crew members concerned on the identical web page. It ought to embody:
1. Set a cadence
Develop a timeline on your sequence. Will you publish biweekly? As soon as a month? Plot your cadence for the subsequent quarter, six months or yr—no matter is possible on your crew. Planning forward will guarantee consistency and forestall your sequence from shedding momentum.
Keep in mind to find out your cadence collaboratively so all groups concerned can advocate for what’s sustainable for his or her bandwidth.
2. Decide the objectives of your sequence
Decide how your sequence will align along with your firm objectives, and which objectives you’ll deal with assembly. For instance, at Sprout in 2022, we targeted on consciousness and engagement.
3. Outline a collaborative course of construction
Plan which groups might be important to your sequence primarily based on the connection roadmap you accomplished in step 1. Define how you’ll collaborate successfully throughout groups.
Use the DACI Choice-Making Framework if you happen to need assistance streamlining your course of.
4. Nail down kinds of content material property
How will you inform your staff’ tales? Will you utilize video content material, photographs or weblog posts? WIll you reshare throughout a number of channels? Decide this forward of time, and create clear visible asset requests for groups supporting your sequence.
5. Make use of a system to measure outcomes
Have a system in place to measure your content material efficiency and the way nicely it delivers in your objectives.
You’ll be able to obtain our inventive testing template to measure the effectiveness of several types of content material.
Step 3: Begin creating your meet the crew sequence posts
After finishing your guidelines on your general mission technique, observe these steps to create your first characteristic. Replicate this course of for every publish shifting ahead.
1. Set objectives
Ask your self what objectives you need this particular publish to realize. How does it match into the objectives of your general meet the crew sequence technique?
2. Supply your story
Faucet into managers who will provide help to discover the precise crew member on your first publish.
3. Choose your featured crew member
After accumulating totally different tales, select a crew member that greatest embodies your model and helps you obtain your purpose.
Earlier than reaching out to them, you should definitely affirm your plans with their supervisor, who may also supply useful, particular particulars and tales you could possibly spotlight.
Then, attain out to the crew member and ask in the event that they’d wish to take part.
4. Develop questions
Create a listing of questions for the crew member to reply personalised to their background and expertise at your organization, together with questions associated to the purpose you’re attempting to realize.
For instance, in case your purpose is to help your recruitment efforts, ask your crew member questions on what they like about your organization’s tradition and the way their profession development has been supported.
5. Finalize asset and distribution channels
Ought to this publish be a photograph, video or weblog characteristic? At this level, determine which medium would most successfully inform the story and the way you’ll distribute the publish on social.
Then, clearly outline what you want from the featured worker. For instance, if you happen to’re filming a video, assemble a listing of clear directions and on-camera greatest practices for them to observe.
Additionally decide what you want from different stakeholders concerned, like your design crew.
6. Alert different groups concerned
Let the groups creating your inventive property know a characteristic is arising. Submit a visible asset request and ensure mission timelines and expectations.
7. Seize your content material
Schedule your video shoot, arrange your Zoom interview or ship your questions by way of e-mail. Nevertheless you select to seize your uncooked content material, be sure your technique might be conducive to the completed product you wish to create.
Then, share your recordsdata and let your enhancing crew and/or content material writers get to work on the ultimate product.
After you approve the content material and write your meet the crew caption, share the publish with the ultimate approvers.
8. Get closing approvals and schedule your content material
Run finalized property by obligatory groups for approval, permitting your self sufficient time for critiques and edits.
When you achieve closing approval, it’s time to schedule your content material.
Professional tip: If you happen to’re working throughout groups to approve and schedule content material, Sprout’s Message Approval Workflows can assist you set up who’s accountable for every step of the evaluation and scheduling course of.
9. Share along with your group
Encourage worker advocacy by sharing your closing posts throughout your organization by way of e-mail, in Slack or by utilizing an answer like Worker Advocacy by Sprout Social.
10. Analyze your knowledge
Observe your publish efficiency, and evaluate it to different content material and future meet the crew tales. Share your findings with stakeholders, and. use knowledge storytelling to clarify how your efforts supported your organization’s objectives.
3 meet the crew publish examples you’ll be able to be taught from
As you delve into creating your individual meet the crew sequence, look to those three cutting-edge manufacturers for inspiration.
San Diego Zoo: Behind the scenes with a Wildlife Care Specialist
It’s protected to imagine many people dreamed of working with animals in some unspecified time in the future in our life. To assist us relive our childhood desires, the San Diego Zoo takes their followers behind the scenes with photographs and movies of their staff.
Not solely is that this content material extremely partaking, it’s additionally an opportunity for the zoo to exhibit how they fulfill their mission to offer wildlife with the very best care.
Apply it: Whereas not all manufacturers have lovable animals at their disposal, you need to illustrate the distinctive experience of your staff and the advantages of your work setting in your meet the crew publish.
Shopify: Free To Be Me sequence
For Shopify, work is rooted in international variety and belonging. Their initiative to create and help a various and inclusive setting is an intentional course of that’s encapsulated of their Free To Be Me sequence that facilities the experiences of LGBTQIA+ Shopifolk.
On this publish, it’s clear professionals at Shopify are free to exist as themselves—no matter their gender identification or sexuality.
Apply it: Meet the crew posts are a wonderful technique to showcase your group’s tradition and the way your staff dwell out your values.
Starbucks: #LatinxHeritageMonth
Persons are on the coronary heart of Starbucks’ recruitment technique. As they declare on the web site, their companions are their most beneficial useful resource they usually try to create an setting of heat and belonging.
On this meet the crew publish, a shift supervisor named Cici remembers how she felt she may embrace her identification as a Mexican American from her very first day.
Apply it: How would your staff describe their skilled journey at your organization? Use their solutions to encourage your subsequent meet the crew publish. Embody the small particulars—like a adorned title badge—to color a vivid image on your followers.
Have a good time your crew on social
A meet the crew social media publish sequence is a robust instrument for recruitment, model administration and worker engagement.
To assist information your worker highlight sequence creation, we’ve designed a set of customizable templates with all the things it is advisable launch a meet the crew sequence.
