One in three properties within the U.S. has pivoted from paid TV to streaming over the previous decade. With cable subscriptions on the decline, streaming is the long run.
On the newest episode of The Velocity of Tradition podcast, Dan Robbins, vp of selling and associate options at Roku, joins Suzy founder and CEO Matt Britton to debate the rise of TV streaming providers, the function of promoting in streaming, and the way Roku boosts ecommerce via its partnership with Walmart.
In his function, Robbins lead Roku’s advertising and marketing, analysis, analytics, occasions, design and branded content material methods. Earlier than Roku, he labored on a number of strategic partnerships and product rollouts at Nielsen. Robbins was additionally named on the 2018 Broadcasting & Cable 40 Underneath 40 checklist, the 2019 GRIT Future checklist and the 2019 Fellows Program on the Financial Membership of New York.
Stream the brand new episode beneath, hear and subscribe on Apple Podcasts or discover it on Spotify.
Key Takeaways:
- 02:03 – 03:09 – From Conventional to Streaming TV – Roku was based virtually 20 years in the past with a imaginative and prescient that every one TV and TV advertisements could be streamed. The corporate started constructing authentic gamers and sticks that helped folks watch motion pictures and TV over the web. Roku then expanded by manufacturing its personal TVs and launching the Roku Channel.
- 03:09 – 04:16 – Higher TV for Everybody – Roku’s mission is “higher TV for everybody.” In tv, the secret is ease, alternative and comfort. Roku’s objective has all the time been to attach the buyer, the content material proprietor and the advertiser on one platform. That has helped the model turn into the No. 1 TV streaming platform within the U.S., Canada, Mexico and, more and more, worldwide.
- 08:14 – 11:08 – Going Past the 30-Second Spot – Roku makes use of knowledge and deep insights to tailor particular person streaming journeys for its consumer base. Roku is shifting past the standard 15- and 30-second spots by creating interactive and shoppable advertisements to make TV as straightforward to buy as social media feeds. It began by launching shoppable advertisements with Walmart. Now, Roku is increasing with built-for-streaming leisure via the capabilities of the Roku Model Studio. An instance of that is Roku Recommends, hosted by Maria Menounos and Andrew Hawkins, a weekly present highlighting the very best bets on the Roku platform—with partnership alternatives for manufacturers.
- 18:23 – 19:20 – Sports activities Is Massive Enterprise on Roku – In an effort to make all TV streamable, Roku has made its manner into sports activities. The model lately launched Sports activities Zone. Designed to make sports activities streaming straightforward to seek out for customers, the service pulls all of the sporting occasions on the platform collectively. The model additionally lately launched a Roku Authentic present with Wealthy Eisen on sports activities to assist drive viewership to the sporting content material.
- 22 – 23:13 – Roku Discovery on the Chopping Fringe of New Companies – Roku’s discovery initiative makes it straightforward to seek out content material on the platform. Its Featured Free discovery expertise helps customers discover and entry all free content material on the platform. Buzz permits studios and expertise to share custom-made content material.
