Many individuals don’t perceive how a lot an insurance coverage firm is dependent upon promoting to create an id. In comparison with a bodily product, insurance coverage is intangible, and other people acquire an affiliation with the model by means of promoting. How a lot you put money into promoting and the way you lead your advertising and marketing technique is a core differentiator on who wins and who loses within the insurance coverage class. And Garth Knutson of Aflac offers us a lesson on how you can win on the insurance coverage sport.
Garth Knutson, chief advertising and marketing officer at Aflac, joins Suzy founder and CEO Matt Britton on the newest episode of The Velocity of Tradition podcast in collaboration with Adweek. They focus on the function of promoting for a medical insurance firm and how you can lead a profitable advertising and marketing technique to reach the business.
Knutson is an promoting and advertising and marketing skilled with 18 years of expertise creating and launching manufacturers, campaigns and advertising and marketing applications for small Fortune 500 firms. Earlier than Aflac, Knutson held a number of advertising and marketing roles in firms like Amazon, Publicis Seattle and WONGDOODY.
He shares why most People make their medical insurance choices throughout soccer season, the best business differentiators and the way a model like Aflac adapts its promoting technique to the brand new macro atmosphere.
Stream the brand new episode under, hear and subscribe on Apple Podcasts or discover it on Spotify.
