Saatchi and Saatchi has unveiled what it calls “new state of the nation analysis,” catchily titled “What the fuck is happening?” – a contact attention-seeking you may discover.
Working with Meet The 85% and YouGov the analysis is authored by Saatchi CSO Richard Huntingdon.
So what’s going on within the slightly embattled United Kingdom?
Nicely of YouGov’s 1999 respondents 64% say they’re much less happy with the UK than they had been 5 years in the past, whereas practically three quarters (73%) say we’re extra divided now than we had been a decade in the past. 68% of Brits assume the UK is usually in decline.
When requested about their lifestyle and the way it has modified, 56% stated it’s actively worsening, whereas nearly half (47%) of respondents say they really feel much less in charge of their monetary lives than they did 5 years in the past. 64% say they’re much less happy with the UK than they had been 5 years in the past.
Which isn’t actually an awesome shock with a rampaging price of dwelling disaster and a succession of febrile Tory governments that don’t appear capable of run themselves, not to mention the nation. The present Rishi Sunak/Jeremy Hunt lot no less than appear to know what they’re doing though not many individuals really feel markedly higher off for his or her efforts. Half the nation appears to be on strike.
Saatchi claims its analysis takes a deeper dive into what folks actually assume than the norm. The report options accounts from 13 members of the general public and commentators Nick Ferrari (from LBC) and Jack Monroe, a meals author.
CSO Huntington says: “No matter your place, the royal coronation (of Charles 111) is a big cultural second, and one that almost all of our nation has not skilled in its lifetime. It was all the time going to kick off a dialog round how this nation runs, however we needed to transcend the predictable headlines and learn how folks really really feel concerning the UK.
“The findings of our analysis and conversations with actual folks and well-known commentators converse for themselves – there’s divide, fractures and deeply regarding realities. For us as an promoting company, now we have a duty to our purchasers and customers to actually perceive how individuals are feeling, however we hope that this analysis can do greater than inform our work – it’s a cry for assist by a lot higher powers than us.”
The total report is obtainable at [email protected]
